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Digital marketing has many advantages that can bring great benefits to today's businesses. One of the most effective methods is the one that is being dealt with in this thesis – digital content marketing. Throughout history, content marketing has also been used in traditional form, but only by the start of digital era...
Društvene znanostisocial networksdigitalni marketingsocial sciences
Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of informat...
Nabila Mazaya Putri · Bayu Wahyudi · Wiseto P. Agung
This study aims to analyze the effectiveness of digital marketing in increasing the number of patients at Permata Hati Bunda Clinic, considering human resource (HR) quality as an intervening variable. A quantitative method with an explanatory research design was applied. The study involved 100 patients selected using c...
The rapid expansion of digital marketing has transformed how firms communicate sustainability values, yet it has also intensified information asymmetry between companies and consumers. Such asymmetry creates opportunities for greenwashing, where environmental claims are not fully supported by actual performance. This s...
Abstract: The pharmaceutical industry is experiencing a strategic shift in its marketing practices, driven by digitalization, evolving stakeholder expectations, and regulatory challenges. Traditional promotional models are being replaced by data-driven, patient-centred, and ethically adaptive digital approaches. This t...
The rapid advancement of digital technology has reshaped consumption patterns, with online shopping intensifying alongside the adoption of digital marketing. This study aims to analyze the effects of brand image, digital marketing, and direct promotion on consumer purchase decisions. Employing a qualitative methodology...
Tendo como base a relação entre o marketing digital e a atração de clientes, a presente pesquisa tem como objetivo aferir em que medida os mecanismos de marketing digital adotados na empresa NCR Angola afiguram-se estratégicos para fomentar a adesão aos seus serviços e produtos. Neste sentido, o estudo passa pela análi...
Marketing Digitaleconomics and businesssocial sciencesRedes Sociais
Addressing the challenges created by rapidly aging populations is a topic of intense interest for marketers, policy makers, and researchers. However, relatively little research has been undertaken into the ways older consumers are adopting or rejecting new digital technologies. Given the shifting economic power and gro...
generational cohortspublic policyeconomics and businesssocial sciences
The higher education institutions in India are transforming their activities with the help of digital technologies. The competitive educational landscape is forcing the higher education institutions to fit themselves with the modern technology-driven world where the interest of the stakeholders of these institutions wi...
The article explores the features of marketing in the educational sphere. It emphasises the relevance of the study of the phenomenon of digital marketing, shows its demand for digital economy and digitalisation of education. Attention is drawn to the necessity of building practice-oriented marketing that meets the dema...
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