Buscador de Tesis y publicaciones académicas

Evaluation of digital marketing success: Dashboards and challenges of data-driven marketing

Larsen, Lizette Vorster

Marketing and IT capability as mediators: The role of digital marketing and orientation on SMEs marketing performance

Rudy Haryanto · Mohammad Hamim Sultoni

The aim of this research is to examine the correlation linking digital marketing and the digital sphere orientation on marketing performance of MSMEs in Indonesia. Then, how information technology capabilities and marketing capabilities can be mediating variables between these three variables. This research uses a quan...

WAYS TO USE DIGITAL MARKETING IN SMALL BUSINESS

Kholmamatov Diyor Haqberdievich

This article presents the theoretical issues of using digital marketing in small business, the main digital marketing channels and instruments, and the analysis of foreign experts' approaches to digital marketing. Reviews of marketing analytics platforms and their role in small businesses.

Developing a digital marketing strategy for a small B2B company – pitfalls to avoid and learning experiences

Nyström, Jesper

Digital marketing is an increasingly important domain for companies to interact with their customers (Visser et al. 2018). Being successful with digital marketing requires marketers to have a good understanding of potential channels and marketing activities – not to mention the knowledge and skill to apply the most rel...

Blogs for The Digital Agency etravelseo.com – Online Travel Marketing

Roblin, Matthew

The objective of this thesis was to evaluate how marketing is becoming increasingly digitalized, which online channels are best used for online marketing, as well as showcasing relevant blog pieces that have been written for a digital travel marketing website. The viewpoint of the thesis was emphasized on the travel an...

Analysis of Digital Marketing to the Use Digital Payment in QRIS Mobile Banking

Rusdi Hidayat Nugroho · Indah Respati Kusumasari

This research is related to digital marketing and digital payments which are widely used in the business world today. The aim of this research is to determine the influence of digital marketing on the use of digital payment QRIS mobile banking. With several indicators from the independent variable, namely digital marke...

DIGITAL MARKETING STRATEGY BASED ON HOTEL INDUSTRY STUDY IN TBILISI

KHMİADASHVİLİ, Lia

Digital Marketing is a processual and causeful, accomplishment of daily obstacles mix. It is a broad term, refers to advertising using offline and online marketing channels. As long as there are no widely available and complete educational courses of digital marketing it becomes highly demanded almost in every field in...

PELATIHAN DIGITAL MARKETING DAN PENGENALAN APLIKASI PENCATATAN KEUANGAN PADA KELOMPOK UMKM SAHABAT MAHNIES DAN KELOMPOK WIRAUSAHA PEMULA (KWP) DI KOTA JAMBI

Ayu Feranika

Penggunaan Digital Marketing dan Aplikasi pencatatan keuangan sangatlah dibutuhkan saat ini. Tujuan dari kegiatan ini adalah Memberikan Pengetahuan tentang pemanfaatan digital marketing dalam memasarkan produk/jasa, serta pencatatan keuangan dengan menggunakan aplikasi, mengetahui bagaimana tanggapan Kelompok UMKM saha...

Digital marketing skills at companies in European countries

Kanhaiya, Krishna

This master's thesis aims to analyze digital marketing skills that correlate to tasks performed by digital marketing professionals, variations in their educational backgrounds across different company sizes, and variations in knowledge acquisition among professionals in four European countries (Finland, Portugal, Polan...

Digital Conflicts in Marketing and Sales

Gözde Baycur · Ezgi Delen · Doğu Kayişkan

Abstract The rapid digital transformation is driving businesses to reexamine their marketing plans and practices. Marketers face new conflicts while they are implementing digital marketing strategies. The main objective of this chapter is to deeply understand these conflicts and to provide appropriate solutions. This c...