Use of Digital Marketing Communication Strategies in the Promotion of Private Higher Education in Sub-Saharan Africa, Case Applicable to Selected Private Universities in Nigeria
Omolola Oluwasola
Marketing communication practice globally is markedly moving in a digital way. The study is primarily designed to appraise the use of digital marketing communication strategies in the promotion of private higher education in South Western, Nigeria. The study investigated the digital marketing communications tools priva...
- Elsevier BV
- English
- DOI: 10.2139/ssrn.3678094