Buscador de Tesis y publicaciones académicas

Exploring the mediating role of brand trust in the impact of digital marketing and online reviews on purchase decisions for beauty products: A case study on students in solo

null Intan Mustika Jati · null Nicky Gilang Wicaksono · null Ronaldo Muhammad Rachman Jatmiko

The rapid development of information and communication technology has significantly altered the way consumers interact with brands. In the digital era, digital marketing has emerged as a primary strategy for companies to reach consumers and promote their products. The beauty industry, in particular, has undergone a maj...

Digital marketing training by Lazismu Medan City to increase the MSMEs competitiveness

Isra Hayati · Syahrul Amsari · Ahmad Afandi

Digital marketing training is an important solution to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the rapidly growing digital era. This community service aims to provide digital marketing training to MSMEs assisted by Lazismu, Medan City. Identification of partner problems is carrie...

STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PROMOSI HOMPIMPAA.ID DENGAN MENGGUNAKAN MEDIA SOSIAL

Dian W, Oryz Agnu · Arfina, Fiby Nur · Bratakusuma, Trias · Rifa'i, Zanuar

Tujuan dari penelitian ini adalah untuk mengetahui pemasaran digital yang digunakan oleh hompimaa.id serta bagaimana peran dari digital marketing dalam meningkatkan promosi program pembelajaran serta kreativitas yang dilakukan oleh hompimpaa.id. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif ku...

Digital Marketing Impact on Electronics Products Purchase in Hyderabad

M Ji

Digital marketing profoundly impacts electronics purchases through personalized AI-driven content, social commerce (live streams/influencers), enhanced SEO/SEM for informed decisions, and crucial first-party data use, with consumers demanding transparency, data privacy, and seamless mobile experiences, while content fo...

OPTIMALISASI PELATIHAN DIGITAL MARKETING PADA USAHA KULINER DI KAWASAN BRAGA, KOTA BANDUNG

Vivy Kristinae · Ferdinand Ferdinand

This community service activity aims to optimize the ability of culinary business actors in the Braga area, Bandung City, in utilizing digital marketing as a strategy to increase business competitiveness. The main problems faced by partners include low digital literacy, limited strategic use of social media, and not op...

PENGARUH PERSEPSI KONTEN ONLINE DESTINASI WISATA TERHADAP INTERAKSI PEMASARAN DIGITAL DAN KEPUTUSAN PEMBELIAN

Kakanita Ari Puspitasari · null Asep Rokhyadi Permana Saputra

This research is quantitative. It has several objectives, including examining the effect of online information quality on digital marketing interactions, user-friendly accessibility on digital marketing interactions, digital marketing interactions on purchasing decisions, online information quality on purchasing decisi...

Big Data Marketing Platforms: Applications of Big Data in Marketing

Autoría no especificada

Digital Marketing Perusahaan Ritel Indonesia Membangun Brand Image Fashion Footwear (Studi Kasus terhadap Onitsuka Tiger)

Janice Joceline Ignabertha · Riris Loisa

PT Mitra Adiperkasa Tbk (MAP) is a retail company that sells clothing, footwear, accessories, bags and sports equipment. Onitsuka Tiger, as one of the brands shaded by MAP, must be able to build a brand image so that it can be accepted by the Indonesian market. The purpose of this study is to describe how digital marke...

Prospects for Using Marketing Technologies in Phygitalization of Library Services. Part 1

A. I. Kapterev

The purpose of the article is to justify the importance and prospects of using various marketing technologies in phygitalization of library services, which we understand as a synthesis of user interaction experience in the physical and digital spaces of the library. The following areas of digital marketing in the libra...

Exploring the Impact of Chinese Digital Media Marketing on Consumer Behavioral Decisions

Yufan Xue

Consumer nowadays dwell in the digital information age and the ever-developing digital technology hence digital media has eventually become an integral part of their lives. Through the information provided by all media, consumer transaction behavior, big data technology analysis pushes more precise information to consu...