The Impact of the EU Digital Single Market Strategy on the Transformation of Marketing Practices in Eastern Partnership Countries: The Case of Ukraine
Nadiia V. Proskurnina · Iuliia B. Dobroskok
The aim of this article is to provide a comprehensive study of the impact of the European Union’s Digital Single Market (DSM) strategy on the transformation of marketing practices in Ukraine, as well as to identify opportunities for adapting European digital standards in the national business environment. In the contex...
- Research Centre of Industrial Problems of Dev...
- DOI: 10.32983/2222-4459-2025-11-93-102