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In this article, we will discuss how digital marketing has become an integral part of business today.Through the Internet, social networks and mobile platforms, companies have the opportunity to communicate directly with customers, promote their brand and increase sales. This article discusses the main tools of digital...
digital, marketing, advertising, social network, brandeconomics and businesssocial sciences
Michael Owusu- Kyei · Alex Antwi- Adjei · Adepa Akosua Twumasi
In recent years, digital marketing communication has emerged as a powerful tool for influencing consumer behavior across various industries, including the real estate sector. This study aims to investigate the effects of digital marketing communication on consumer buyer behavior within the context of the real estate in...
This article aims to reveals the profiles of adopters and non-adopters of digital marketing application among Micro, Small and Medium Enterprises (MSMEs) in Malaysia. This research focuses primarily on MSMEs in Perak State. The researchers employed a quantitative approach to meet the research objectives. A survey invol...
economics and businesssocial sciences8. Economic growth1. No poverty
Abstract The purpose of this research was to determine the effect of digital marketing on the sales product of KartuAS by PT. Telkomsel Branch Palembang, to determine the effect of brand awareness on the sales product of KartuAS by PT. Telkomsel Branch Palembang, to determine the effect of digital marketing and brand a...
economics and businesssocial sciences1. No poverty
Num mercado tão competitivo e saturado, as empresas têm a necessidade de se destacarem perante os concorrentes. O Marketing Digital veio atender essa necessidade, proporcionando diversos benefícios às empresas e aos consumidores. Com a evolução tecnológica, o Marketing Digital veio moldar o futuro do mercado oferecendo...
Tendências e InovaçõesRealidade virtual e aumentadaMarketing Digitaleconomics and business
Digital marketing has become an important tool influencing consumer purchasing behavior, especially among college students who actively use digital platforms. This study examines the impact of digital marketing on the buying behavior of college students in Coimbatore city. The research focuses on students’ attitudes to...
Technology has significantly transformed the face of marketing because of advances in digital technologies. This is not just a shift in tactics but a shift in the perception on how companies interact with the customers and how customers make their choices. These technologies can be described as the concept of “digital...
This study focuses on the strategy implementation and challenges faced by physical retailers during their digital transformation. By analyzing the digital marketing strategies of well-known companies such as Starbucks, Aroma Home, and Uniqlo, the research provides reference models for other physical retail enterprises...
Abstract. This research aims to determine how Instagram Digital Marketing effected Sari Ater Hotel & Resort, Kabupaten of Subang, in terms of the Consumer Purchase Interest. Using a survey method with non-probability sampling as the technique of this study. This research is classified as a quantitative verification typ...
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