Buscador de Tesis y publicaciones académicas

LEVERAGING DIGITAL MARKETING OPPORTUNITIES FOR THE DEVELOPMENT OF GEORGIA'S ECONOMY

Tamar Makasarashvili · Giuli Giguashvili

Tamar Makasarashvili E-mail: tamarmakasarashvili@gu.edu.ge Doctor of Economics, Professor Gori State University Gori, Georgia https://orcid.org/0000-0003-0424-1816 Giuli Giguashvili E-mail: giuligiguashvili@gu.edu.ge Doctor of Economics, Professor Gori State University Gori, Georgia https://orcid.org/0000-0001-5657-754...

HE ROLE OF DIGITAL TECHNOLOGIES IN IMPROVING MARKETING MANAGEMENT IN INDUSTRIAL ENTERPRISES

Ibragimov Shohruh Shuxrat o'g'li · Worldly Knowledge Publishing Centre

This article examines the theoretical and practical aspects of improving marketing management in industrial enterprises. The importance of regularly studying the market, identifying consumer needs, forming product and pricing policies, and effectively organizing sales channels to ensure the competitiveness of industria...

A COMPARATIVE ANALYSIS OF TRADITIONAL MARKETING V/S DIGITAL MARKETING

Sinha, Raj

Digital Marketing

Autoría no especificada

Impact of social media marketing on consumer behavior:A comparative study of traditional marketing channelsand digital platforms

Harshith Kumar Shetty

Today’s businesses are using social media marketing as a powerful method. It would help businesses to achieve their marketing goals in an effective way. It is possible by leveraging the power of various social media channels. Social Media Marketing utilizes social media platforms like Facebook, Instagram, WhatsApp, and...

Strengthening Digital Marketing Knowledge and Skills at Cafe and Resto De.Joglo in Jember Regency

Eka Larasati · Luluk Fitri Yani

The development of digital technology has encouraged culinary businesses to adopt more adaptive and interactive marketing strategies. However, Cafe and Resto De.Joglo in Jember Regency still faced several problems in optimizing digital platforms, including inconsistent social media management, limited promotional conte...

STRATEGI DIGITAL MARKETING

Umiyati, H. (Hesti) · Halim, H. (Hendra) · Hanika, I. (Ita Musfirowati) · Aswar, N. (Nurul Fadilah) · y 5 más

Buku “Strategi Digital Marketing” membahas secara komprehensif bagaimana dunia pemasaran berkembang di era digital yang didominasi oleh generasi milenial dan Gen Z. Pembahasan dimulai dari perubahan gaya hidup, perilaku konsumsi, hingga lahirnya generasi digital-first yang membentuk ekosistem pemasaran baru. Buku ini m...

Creating a Digital Marketing Plan for Company X

Väärälä, Lasse

This thesis focuses on the development of a digital marketing plan for Company X, a small Finnish company providing travel services in Finland.The purpose of this thesis is to helpCompany X, identify areas for improvement, and create a comprehensive digital marketing plan thatcan help the company. The proposed digital...

Effective Branding Using Social MEDIA And Digital Marketing: Study In Iraq

MOHAMMED, A. M. (Author) · ALKHATEEB, M. S. (Mohammed) · ALFALAHI, O. J. (ODAY)

In the unexpectedly evolving virtual platforms of Iraq, information how clients interact with brands on social media and digital marketing systems is important for effective branding. This examine explores customer behaviors and choices closer to social media usage, brand engagement, and perceptions of virtual marketin...

Marketing communication of modern enterprises in the era of digital economy

Jolanta Tarapata

Purpose: The purpose of the study is to present the digital nature of the marketing communications of companies located in Poland by determining the digital-based activities they undertake in their marketing communications with stakeholders. The study assumes that the digital nature of their marketing communications is...