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The firms and the Marketers are faced with new opportunities and challenges within this digitalized age. The vital objective of digital marketing is to attract customers and allowing them to interact with the company's brand through electronic digital media. This article focuses on the importance of digital marketing f...
research resultsMarketing managementeconomics and businesssocial sciences
Abstract Digital transformation has become a major organizational priority, influencing business processes, employee capabilities, marketing practices, customer engagement, and organizational performance. This paper presents an integrative perspective on the relationship among Digital Transformation (DT), Human Resourc...
This paper aims to determine the effect of the COVID-19 pandemic on MSMEs in Indonesia and to find out the potential use of digital marketing to develop MSME businesses, to find out digital marketing strategies that MSMEs can do to develop their business during the COVID-19 pandemic and to determine the effectiveness o...
economics and businesssocial sciences3. Good health
May Shinta Retnowati · Daud Sukoco · Sri Firda Rahmi Aliya Putri
The development of information and communication technology was increasingly. Which can be used as one of the media in efforts to develop business ventures. One form of technological innovation is in the form of promoting products produced through digital marketing strategies by utilizing social media by using Islamic...
Small and Medium Enterprises (SMEs), including the bamboo craft sector in Tulungagung, Indonesia, are vital to the national economy yet face significant challenges in leveraging digitalization for growth. The central issue is understanding how digital tools translate into tangible business performance. This study addre...
In today's fast-paced online environment, a digital marketing agency plays a vital role in ensuring businesses maintain an effective online presence. These agencies are specialized in strategies that harness digital channels, including websites, social media, email, and SEO, to drive traffic, engage customers, and ulti...
This research aims at improving the case company Company X’s marketing plan before beginning its operations. The authors of this thesis are the co-founders of the company, which will be operating in the natural cosmetics industry. According to Company X’s initial marketing plan, the company is planning to implement soc...
case studyeconomics and businesssocial sciencesmarketing
A. Malika Rahmadina Azzahhra · Masyita Auliya Sari · Sutra Karmelia · Troy Welson · y 1 más
The rapid development of social media has generated significant changes in consumer behavior, particularly among the digital generation that increasingly relies on online content as the basis for decision-making. However, micro, small, and medium enterprises (MSMEs) in the food and beverage sector still face challenges...
The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performe...
Jordan Medeiros de Oliveira Oliveira · Jeferson Lucena de Medeiros · Tenessee Andrade Nunes · Gleydson de Freitas Silva · y 3 más
O presente estudo investiga a evolução do marketing no contexto digital, analisando como as práticas tradicionais se transformam diante das novas tecnologias e das mudanças no comportamento dos consumidores. Baseando-se nas definições de Kotler e Keller (2019) e Chiavenato (2020), o trabalho destaca o marketing como um...
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