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Digital marketing practices have had explosive growth in the past decade, especially in the insurance sector of developing countries. In particular, the internet has been instrumental in providing digital marketing services to customers from the insurance sector. The purpose of this study, therefore, is to assess the e...
economics and businesssocial sciencesagriculture, forestry, and fisheriesagricultural and veterinary sciences
Abstract. Digital marketing communication has become an important aspect in the skincare industry, especially in the ever-evolving digital era. This abstract presents an analysis of the use of digital marketing communication strategies of Scarlett Whitening products in the promotion and increase in sales of skincare pr...
Dr. Somabhusana Janakiballav Mishra · Debasish Rout · Dr. Ranjan Kantha
The identification of customer needs in relation to goods and services is a key component of contemporary marketing efforts. This is done by purchasing goods from suppliers through the transfer of ownership. Finding out what customers want, when they want, where they want, and for what price is the process that is ulti...
This study explores the integration of artificial intelligence (AI) in digital marketing, focusing on its impact on marketing practices and the evolving roles of marketers. The research aims to provide insights for professionals and academics by examining how AIdriven content marketing strategies affect consumer behavi...
null Sera Triya Meilida · null Cindy Agnesia · null Balqis Larasati · null Septia Nur Humairoh · y 1 más
The development of digital technology has brought significant changes in marketing strategies, including in the culinary industry such as coffee shops. This study aims to determine the effect of content marketing, social media marketing, and viral marketing on consumer purchasing decisions, with a case study on Cenklik...
The study analyzes the characteristics of the development of digital marketing, its strategic management, and HR provision. It was found that the development of digital marketing is closely connected with constant technological changes, which require updating management approaches. The importance of formulating effecti...
O presente trabalho foi efetuado decorrente do estágio curricular na área de marketing digital realizado na Federação Teqball Portugal, no âmbito da disciplina relatório de estágio do mestrado em Ciências da Comunicação, Marketing e Publicidade na Universidade Lusófona de Humanidades e Tecnologias e encontra-se dividid...
MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADECOMUNICAÇÃOTEQBALLDESPORTO
ABSTRACT In this study, we compare the decision-making processes of online and offline buyers to examine the profound impact of digital marketing on customer satisfaction. As both the internet and related technologies continue to advance at a dizzying rate, digital marketing has become an indispensable tool in the ques...
This study presents the impact of digital marketing on customer buying behavior and examines how digital marketing channels, such as social networks, search engines, and emails, influence customers’ purchasing behavior. The main purpose was to investigate the influence of digital marketing on customer's behavior and id...
null Anita Rahmawati · null Sri Isti Untari · null Kristin Lukitaningrum · null Maria Nino Istia · y 1 más
The age of information technology has brought about major transformations in various aspects of business, particularly in the field of marketing. This article aims to conduct a comprehensive literature review on the evolution of digital marketing strategies, describing the paradigm shifts and techniques used by compani...
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