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Acop, Jojo B · Chowogna, John C · Comila, Jose Jr · Tecson, Daniel Robert · y 1 más
The emergence of new trends in a fast-changing environment is inevitable – the tourism industry is not an exception. Thus, travel agencies, which provides help on travel and tourism-related services, must be highly competitive in order to adopt to these changes to rise above the competition. This research has been comp...
This study examines a comparative analysis of traditional marketing and digital marketing: A case of Kathmandu Valley. Effectiveness of marketing is the dependent variable. The independent variables are types of marketing strategy, budget allocation, marketing channel used, technological adoption and competitor influen...
According to previous studies, communication and digital media have an increasing importance in society and in tourism boosting. When it comes to tourism's use of digital marketing, this importance is increased, as it is mostly through digital marketing that it is possible to obtain information about tourists or to get...
tourism managementcityeconomics and businesssocial sciences
This article aims to examine the role of social media in supporting entrepreneurial marketing activities and analyze its function as a marketing innovation for Micro, Small, and Medium Enterprises (MSMEs) in the digital era. The research method used is library research with a qualitative descriptive approach through an...
YOUSEF AHMAD ALARABIAT · FAWWAZ TAWFIQ AWAMLEH · ALA SHAKEEB AWAD
Abstract This paper tries to explore the relationship between digital marketing performance, business intelligence, and knowledge management in the pharmaceutical sector. In a high-technology environment where the pharmaceutical industry is also caught up in fast changes and keen competition, this study will examine th...
Abimanyu Tuwuh Sembhodo · Adya Hermawati · Endang Fatmawati · I Wayan Ruspendi Junaedi · y 1 más
The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increas...
HF5001-6182economics and businesssocial sciencesManagement. Industrial management
The goal of this thesis was to create a new digital marketing strategy for Maisemasuunnittelu Tanja Nieminen, which is also the commissioner of this thesis. The aim of the new digital marketing strategy is to increase the common awareness of the company and increase the revenue and the business. The digital marketing s...
markkinointistrategiaMaisemasuunnittelun koulutusohjelmadigimarkkinointisosiaalinen media
Digital Marketing is a key mantra for success of business organizations to reach its target audience. It is always challenging as it gets modernized constantly, today digital marketing has geared up a wide transformation in marketing area; it has overtaken the traditional marketing strategies, Companies are obsessed wi...
Digital Marketing, MARKETING STRATEGY IN EDUCATIONsocial scienceseducation
Despite the widespread use of digital marketing platforms, empirical evidence remains limited on the association between digital marketing awareness and purchase decision-making, and on whether these variables differ across buyer types among online shoppers in Davao City, Philippines. This study aimed to determine the...
The present paper is devoted to the impact of digital marketing strategies on consumer purchasing intention within the digital landscape which is quickly evolving. As internet technologies and Digital marketing is becoming more of a phenomenon, as social media websites keep gaining momentum. instrument to influence con...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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