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Meilani Tri Hapsari · null Neng Widi Aulia Siti Rahmawati · null Mira Renata
This study aims to examine the role of digital marketing in relation to the brand image of Bittersweet by Najla, examine consumer perceptions regarding the brand image of Bittersweet by Najla through digital marketing, and examine the supporting and inhibiting factors of the role of digital marketing in shaping the bra...
Harry Wahyudi · David Malik · Howardi Visza Adha · Amrullah Amrullah · y 2 más
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the local economy in Pauh District, Padang City. However, most MSMEs still face obstacles in expanding their market reach due to limited effective marketing strategies. Marketing activities are still dominated by conventional methods, resu...
Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing entrepreneurial and political subjects, a conclusion arises that marke...
This study aims to examine the level of knowledge about green marketing strategies among grape growers in Karnataka and to evaluate the usage of digital marketing platforms by these framers. Grape producers' awareness of green marketing methods and their usage of digital marketing platforms are both examined in relatio...
Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing entrepreneurial and political subjects, a conclusion arises that marke...
digital environmentimpact on voterspolitical marketingsocial sciences
The article aims to verify the hypothesis regarding the relevance of the application of the paradigmatic concept of T.S. Kuhn to identify the historical determinants of the emergence and development of the digital marketing paradigm in the global context. In particular, the study focuses on identifying the main signs o...
Companies that operate in today's world, in today's market and with today's consumers are aware that their success in business depends on how successfully they use digital marketing. Today, almost everything is digitized and people spend a lot of time in the virtual world, which means that companies, if they want to su...
Društvene znanostiInternetdigitalni marketingEconomics
O presente relatório surge na sequência do estágio curricular, com duração de 760 horas, realizado no âmbito do Mestrado em Marketing e Comunicação Digital no Instituto Superior de Contabilidade e Administração da Universidade de Aveiro. O estágio decorreu na agência INvisual Branding Solutions, em Aveiro, entre setemb...
Micro, Small and Medium Enterprises (MSMEs) are privately owned or group businesses. Marketing Mix in digital marketing is used by MSMEs so that their products can be recognized by the public both nationally and globally. In digital marketing, people can see products that are marketed digitally. MSMEs actors use the ma...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Objective: This study aims to explore the impact and challenges of digital marketing in the healthcare industry, particularly during the COVID-19 pandemic, which has accelerated the adoption of digital marketing strategies due to the decline of traditional methods. Methods: A comprehensive literature review was conduct...
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