Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

Strategic Collaboration of Marketing, Human Resources, and Information Systems in Supporting Digital Business Sustainability

Alex Permatanta Karo-Karo · Erbin Sitorus · Andre Wijaya Bremana · Dybio Dompu Hot Asih

This study examines the strategic collaboration between marketing management, human resources, and information systems in supporting digital business sustainability in the modern business environment. The rapid development of digital technology requires organizations to integrate marketing strategies, employee competen...

• Training & Research Institute Jeramba Ilmu Su...
• DOI: 10.47747/jnmpsdm.v7i3.3484

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Artículo 2025 Acceso abierto Revisado por pares

Analisis Pengaruh Digital Marketing terhadap Perilaku Konsumen di Pasar E-Commerce Indonesia

Rahmat Hartono

Perkembangan pesat teknologi digital telah mengubah lanskap pemasaran dan perilaku konsumen di pasar e-commerce Indonesia. Digital marketing kini menjadi salah satu strategi utama bagi pelaku bisnis untuk menjangkau dan memengaruhi konsumen secara efektif. Penelitian ini bertujuan untuk menganalisis pengaruh digital ma...

economics and business social sciences

• CV. Astina Mandiri
• DOI: 10.55903/juria.v4i2.276

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Artículo 2022 Acceso abierto Revisado por pares 1 cita

Peran Media Digital Dalam Strategi Komunikasi Pemasaran Lembaga Filantropi Islam Di Indonesia

Arina Muntazah · Rosiana Andhikasari

The existence of Islamic Philanthropic Institutions in Indonesia is now increasingly recognized by the public, not a few people who distribute donations and zakat, infaq, sodqqo and waqf (ZISWAF) through these institutions. With the development of the times, the marketing communication strategy of Islamic philanthropic...

media and communications social sciences

• Universitas Dharma Andalas
• DOI: 10.47233/jkomdis.v2i1.53

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Artículo 2025 Acceso abierto Revisado por pares

Implementasi dan Strategi Pengembangan Digital Marketing pada UMKM di Desa Sinarsari, Kecamatan Dramaga, Kabupaten Bogor

null Bunga Fariza Hamid · null Fairuz Syifa Hidayat · null Nurshadrina Alifah Sajidah · null Taufik Hidayat · y 7 más

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimi...

economics and business social sciences

• Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
• DOI: 10.61132/bumi.v3i3.809

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Artículo 2021 Acceso abierto Revisado por pares 2 citas

Empowering Smes Through Digital Marketing At Unesco Global Geopark Belitong, Indonesia

null Ayu Krishna Yuliawati · null Rofi Rofaida · null Budhi Pamungkas

During the COVID-19 pandemic, SMEs located in tourism destinations in the form of small islands in Indonesia experienced many problems, including: decreased sales turnover due to reduced number of tourists coming to visit the island, difficulty in raw materials, rising raw material prices and SMEs not understanding how...

medical and health sciences clinical medicine 4. Education 1. No poverty

• International Journal of Educational Research...
• DOI: 10.51601/ijcs.v1i3.37

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Other 2019 Acceso abierto

Marketing Digital / Digital Marketing

Tena Blázquez, Antonio · Valor Martínez, María del Carmen

Grado en Análisis de Negocios/Business Analytics

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Publication 2021

Digital marketing for breastmilk substitutes systematic review protocol

Soumyadeep Bhaumik · Alexandra Jones

To systematically appraise the evidence on scope and impact of digital marketing strategies for promotion of BMS

digital marketing Breast milk substitute 3. Good health

• OSF
• DOI: 10.17605/osf.io/5ftxp

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Tesis (sin nivel) 2025 Acceso abierto

Relatórios Extensão - 2025/1 - Disciplina Marketing Digital

RCM, Luiz

Contém os 6 Relatórios de Extensão - 2025/1 - da Disciplina Marketing Digital.

• figshare
• DOI: 10.6084/m9.figshare.29420762

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Artículo 2026 Acceso abierto Revisado por pares

Influence of Service Differentiation and Customer Trust on Customer Loyalty with Digital Marketing as an Intervening Variable at PT. Anugerah Berkah Indonesia

Siti Ulfah · Hadiah Fitriyah · Wisnu Panggah Setiono

This study aims to examine the effect of service differentiation and customer trust on customer loyalty, with digital marketing as an intervening variable at PT. Anugerah Berkah Indonesia. This research adopts a quantitative approach using a survey method, where data were collected through questionnaires distributed to...

PLS-SEM economics and business social sciences Digital Marketing

• Universitas Muhammadiyah Sidoarjo
• DOI: 10.21070/ups.10828

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Artículo 2022 Acceso abierto Revisado por pares

A STUDY ON DIGITAL ENTERTAINMENT MARKETING: THE CASE OF A DIGITAL MUSIC PLATFORM

Dogan Basaran · Keti Ventura

Purpose- In the study, the subject of entertainment marketing is investigated, while the entertainment industry is discussed. However, this study aims to examine the effect of digitalization in entertainment marketing by researching new entertainment concepts throughout digitalization. Furthermore, the digitalization o...

economics and business social sciences

• Pressacademia
• English
• DOI: 10.17261/pressacademia.2022.1612

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