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In the era of very rapid technological developments, it has caused changes in various sectors of human needs, one of which is in the business sector towards digital. With the change towards digital, it provides many benefits and conveniences for the community in promoting and selling online by utilizing digital marketi...
media and communicationsMicrocelebritysocial sciencesDigital Marketing
This study investigates the mediating role of agile marketing in the relationship between entrepreneurial orientation (EO) and digital marketing effectiveness among Micro, Small, and Medium Enterprises (MSMEs) in Tarakan City, Indonesia. In today’s competitive and rapidly evolving digital economy, MSMEs require marketi...
Digital marketing is the practice of promoting products, services, or brands through online channels such as search engines, social media, websites, email, and mobile apps. It helps businesses reach their target audience, increase brand awareness, generate leads, and drive sales using strategies like Search Engine Opti...
Firman Yudianto · Dike Bayu Magfira · Mukhtar Adinugroho · Teguh Herlambang · y 1 más
Digital marketing is a marketing strategy using the internet and information technology to expand traditional marketing functions. Digital marketing can help marketers establish relationships with customers to increase customer loyalty. Digital Marketing is one of the media that is currently in great demand by the publ...
This study investigates the effects of digital marketing strategies on the purchase intentions of millennial consumers, specifically through social media marketing engagement, personalized digital advertising, and consumer digital trust. The study takes a quantitative approach using Likert scale-based survey instrument...
Online marketing is playing a very vital role in India. Many Indian companies are using digital marketing for competitive advantage .It is very cheaper and new concept of recent technology. Digital marketing is important because it connects a business with its customers when they are Digital and is effective in all ind...
The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are perfor...
Murti, A. K. (Aji) · Endrawati, T. (Titin) · Kurniawan, M. S. (Muhammad) · Sutjiatmo, B. P. (Bayu) · y 1 más
This study delves into the significance of digital marketing strategies for business services, specifically within the financial services sector. Using a literature research method to examine the marketing challenges of the financial service companies under investigation, which leads to the formulation of new digital m...
case studyIndonesiaeconomics and businesssocial sciences
null Dheerika Sharma · null Dr. Deepika Saraf · null Manzoor Ahmad Dar
With the advent of the Internet, the term Digital Marketing has come into existence. Various techniques of digital marketing have transformed the world of marketing for the better. This study aims to understand the concept of digital marketing and its various techniques and tries to find out the best technique of digit...
media and communications4. Educationsocial sciences
Digital marketing has emerged as a powerful tool in the modern business environment, transforming the way companies promote their products and interact with customers. With the rapid growth of the internet, social media, and mobile technologies, businesses are increasingly shifting from traditional marketing methods to...
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