Buscador de Tesis y publicaciones académicas

The Digital Marketing Strategy of Batik Sasirangan: An Overview

Adilla Anggraeni · Isna Yulia

DEVELOPING INSIGHTFUL AND TECHNOLOGY ENHANCED INTERNSHIP IN DIGITAL MARKETING CONTEXT

Neuvonen · Heidi · Ahlgren, Riikka

DEVELOPMENT OF RESEARCH METHODS IN MARKETING IN THE CONDITIONS OF FORMING THE DIGITAL MARKETING PARADIGM

Autoría no especificada

The problems of developing and applying methods for collecting and processing marketing data using modern computational methods and tools to address theoretical and methodological issues in digital marketing have been examined. The prerequisites for marketing methodology development as a scientific field in the transit...

Pendampingan Pelatihan Aplikasi Media Sosial Di Masa Pandemi Covid 19 Pada Batik Av Production

Adcharina Adcha Pratiwi · Suranto Suranto · Nurgiyatna Nurgiyatna3 · Musabbikha Musabbikha · y 1 más

Kegiatan pengabdian kepada masyarakat (PKM) bertujuan memberikan pendampingan tentang pentingnya digital marketing dalam penjualan produk batik, agar produk batik dapat terjual dengan maksimal di masa pandemi covid 19. Kegiatan dilakukan di Batik AV Production Pilang Masaran Sragen. Manfaat kegiatan: (a) penerapan digi...

PERAN INOVASI PRODUK DALAM MEMEDIASI DIGITAL MARKETING TERHADAP KINERJA PEMASARAN PADA PELAKU USAHA MEBEL DI DESA LEILEM KABUPATEN MINAHASA

Raintung, Michael Ch. · Kawet, Raymond C. · Mandagie, Yunita

The furniture industry in Leilem village, Minahasa Regency is one of the industries that continues to grow, business actors are required to be able to make the right marketing strategy to maintain the survival of their business. Digital Marketing is currently one of the tools to market products that are most in demand...

Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers

Soule, Eric K. · Ross, Jennifer Cornacchione · Lazard, Allison J. · Jang, Heesoo · y 6 más

Waterpipe tobacco (WT) is unique compared to other tobacco products. Retailers and manufacturers may promote WT products using different marketing appeals and sales propositions on popular digital marketing media. This study examined WT digital marketing content in the United States (U.S.). In 2020, a census of WT manu...

CONTEMPORARY MARKETING CONCEPTS IN THE FREIGHT TRANSPORTATION MARKET: DIGITAL TRANSFORMATION AND CUSTOMER FOCUS

G. I. Dubina · K. A. Tyugaev

The article investigates modern concepts of marketing strategies in the freight transportation market under conditions of digital transformation of the economy. The relevance of the problem is substantiated by the dynamic development of the logistics sector and increasing competition in the transport industry. A compre...

Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era

Thomas Rochefort · Zinhle Ndlovu

In today’s digital era, businesses are increasingly adopting digital marketing strategies to enhance brand awareness and foster customer loyalty. As online interactions grow, companies must adapt their marketing efforts to stay compet- itive and engage effectively with consumers. This research employs a mixed- method a...

Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs

Danish Ilyas

Blockchain technology, with its unique advantages of decentralization, security, and transparency, has completely changed marketing strategies and brought new modern frameworks. Scholars and industry professionals have been drawn to this technology in recent years to investigate the fundamental mechanisms and prospects...

DIGITAL MARKETING : KEGIATAN PEMASARAN ATAU PROMOSI BRAND PRODUK MELALUI INTERNET ATAU MEDIA SOSIAL

null Nurjanah · Siti Wahyuningsih · Vivin Tri Nadya · Elmina Praptika Melati

The development of the current era produces increasingly sophisticated facilities with the support of information technology, which can be used as a medium in developing customer satisfaction-oriented business ventures. Technology can not be denied has brought many changes in the dynamics of business competition today....