Buscador de Tesis y publicaciones académicas

Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry

Ghazi A. Al-Weshah · Dana F. Kakeesh · Noor A. Al-Ma'aitah

The study aims at investigating the role of digital marketing strategies in enhancing international patients’ satisfaction in Jordanian healthcare industry. Specifically, the effect of search engine optimization, social media networks, and e-mail marketing as digital marketing strategies on international patients’ sati...

L’impact du marketing numérique sur les Petites et Moyennes Entreprises

Jean Baptiste Nizeyimana · Asnath Mukanteri

L’objectif de ce papier est d’étudier et d’analyser le rôle que joue la numérisation dans la croissance des PME en adoptant des stratégies de marketing numérique.Le Digital Marketing vise à mettre en place une stratégie pour optimiser la visibilité du site web de son entreprise sur d’autres supports digitaux. Pour y pa...

Pengaruh Penggunaan Digital Marketing terhadap Kinerja Pedagang Bunga di Desa Sidomulyo, Kota Batu

Nur Amir · Rahmad Sudibyo · Mamlu Hasanah

Salah satu contoh usaha dibidang agribisnis yang telah menerapkan digital marketing adalah pedagang bunga yang berlokasi di Desa Sidomulyo, Kota Batu, Jawa Timur. Sebelumnya pedagang bunga di Desa Sidomulyo menerapkan sistem penjualan bunga secara konvensional. Selain itu, keterbatasan promosi melalui media publikasi s...

PENGARUH DIGITAL MARKETING, MANFAAT, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN GO-PAY: STUDI KASUS PADA KONSUMEN JAKARTA TIMUR

INDAH JUWITA HARAHAP, .

Penelitian ini ditujukan untuk mengetahui pengaruh Digital Marketing, Manfaat, dan Kepercayaan konsumen dalam membuat Keputusan Penggunaan pada layanan Go-Pay.Penelitian menggunakan pendekatan kuantitatif dan melibatkan kuesioner yang disebarkan kepada 300 responden di wilayah Jakarta Timur yang berusia minimal 17 tahu...

Analyse qualitative des comportements du marketing digital sur Facebook : cas des entreprises marocaines

MARIAM ZAGHLI · H. ATTOUCH

Le marketing digital, ce nouveau phénomène que toutes les entreprises se précipitent à adopter dans leurs stratégies, de peur de devenir obsolètes, et se faire oublier sur le marché.Réseaux sociaux, plateformes numériques, dématérialisations des supports et même des relations entre entreprise/marque et consommateurs/cl...

Digital Marketing Strategies - Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM)

Autoría no especificada

THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL

Evelin Pamela Sánchez Brizuela · Jenifer Melissa Zarate · Nataly Mikaela Díaz Giménez · Adrian Manuel Medina Ramírez

Digital marketing (or online marketing) are all the actions and strategies that use the internet, digital devices and online platforms to promote, sell or communicate everything related to products or services, customer service and performance monitoring. . This research focuses on analyzing the importance of it in com...

MARKETING STRATEGIES IN DIGITAL AGE

Manpreet Kaur, Naffy

Abstract The research paper shows the impact of various marketing strategies adopted by firms and how these marketing strategies have helped them to gain customer engagement as well to build their brands. There are a number of marketing strategies discussed and used by the firms. The introduction of PC’s in 1970s marke...

Digital Marketing & E-Commerce Trends

Mrs. Supriya Kashinath · Dr. Eram Khan

The swift progression of digital technologies has profoundly altered marketing methodologies and the framework of international trade. This research investigates the efficacy of digital marketing tactics and delves into emerging trends that are influencing the expansion of the e-commerce industry. The analysis centres...

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Andrew J. Rohm · Matthew Stefl · Julian Saint Clair

Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a pro...