Buscador de Tesis y publicaciones académicas

Peningkatan Performa UMKM Melalui Strategi Pemasaran Digital Dalam Meningkatkan Penjualan

Sugandha Sugandha · Suhendar Janamarta · Fidellis Wato Tholok · Donny Yana

This study aims to identify effective digital marketing strategies for culinary products and demonstrate how digital marketing can enhance the performance of small and medium-sized enterprises (SMEs). The approach used is qualitative, involving the collection of primary data through observations and interviews with rel...

The Influence of Social Media on Consumer Behavior and Digital Marketing Strategies: A Comprehensive Review

Zhang Guoqiang · Amiya Bhaumik

Social media has assumed a significant part in marketing strategy. Social networking sites (SNS) serve as a tool for firms to establish direct communication and foster positive interactions with their consumers. A comprehensive analysis of many articles, research studies, reports, newspapers, magazines, and numerous we...

From digital marketing to immersive marketing strategies: key enablers for effective immersive marketing abstract

Paisarn Muneesawang · Kritcha Yawised · Darlin Apasrawirote

Purpose The aim of this study is to comprehensively investigate, analyze, and articulate a cohesive strategic plan for immersive marketing, intricately interconnecting with content marketing, e-commerce, electronic payments, and engagement strategies, while concurrently exploring the evolving landscape of marketing str...

Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency

Suci Ayu Sudari · Yuni Pambreni

Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship...

Structural Influence of Digital Marketing Strategies on Purchase Decisions of FMCG Products in Salem District

P. Selvi · Dr. R. Brinda Shree

The increasing penetration of digital technologies has transformed the marketing landscape of the FMCG sector shifting traditional advertising practices toward more personalised and interactive approaches. The objectives of the study were twofold: to examine the structural impacts of digital marketing dimensions such a...

The Influence of E-Wom and Digital Marketing on Purchasing Decisions at Shopee Marketplace in Palembang City

Evelyn Changreani · Anggriani Boru Manalu · Rizki Fatricia Purb · Destriana Putri

The purpose of this study was to analyze the influence of Electronic Word of Mouth (E-WOM) and Digital Marketing on purchase decisions made by consumers on the Shopee marketplace, especially in Palembang City. The use of E-WOM and Digital Marketing has increased significantly with the development of social media and e-...

O USO DO MARKETING DIGITAL COMO UMA FERRAMENTA DA ENGENHARIA DE PRODUÇÃO NO PROCESSO DE DESENVOLVIMENTO DE PRODUTOS

Luísa Gomes Costa · Thalita Rabelo Almeida dos Santos

Este artigo buscou aprofundar os estudos quanto ao uso do Marketing Digital como uma ferramenta da Engenharia de Produção no processo de desenvolvimento de produtos. O Marketing Digital é o marketing realizado em ambiente digital, ou seja, na internet. Ele usa ferramentas como redes sociais, e-mail marketing, sites e a...

Digital Marketing and Civic Society- A Case Study

Garima Kohli · Amisha Gupta

Today in era of Information technology every business wants to deliver their products and services through various electronic channels. Digital marketing is of great use as far as the growth of the Indian Economy is concerned. Customers are satisfied through purchasing digital marketing. Digital marketing is modern pra...

Digital Marketing: A paradigm shifts in marketing

Dr. Archana Patil

Digital marketing

Autoría no especificada