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The purpose of this exploratory research is to present the perceptions towards Digital Marketing in Pakistan. This issue has rarely been addressed by the academicians and researchers in Pakistan and elsewhere. This study used digital marketing parameters to measure the awareness and effectiveness of digital marketing a...
SEO, Google Analytics, META tags, Blogseconomics and businesssocial sciences
In order to better understand the market orientation, digital marketing strategies, competitiveness, marketing innovative behaviour, and digital marketing effectiveness of SMEs, this study examined the causal relationship model of marketing innovation and competitiveness of SMEs with digital technologies in Thailand. A...
Abstract. The purpose of the article is to identify the most relevant elements and marketing tools of digitization, as well as to summarize the current global trends of digital marketing in the post-Covid period. The set goal determined the solution of the following tasks: 1) to analyze the current tools of digital mar...
The advent of the digital age has altered the marketing landscape, forcing companies all over the world to reevaluate their plans and switch from conventional marketing methods to digital marketing platforms. This research study examines the significant transition from traditional to digital marketing while providing a...
This thesis investigates the influence of digital marketing on sales growth at Bulbul Traders, a major jute exporter and producer in Bangladesh. The study's objectives are to understand the significance of digital marketing in driving up sales in businesses and to provide crucial guidance to Bulbul Traders on how to ef...
Sales managementeconomics and businesssocial sciencesmarketing
With the ever-increasing development in information and communication technology and the spread of the internet into personal computers and mobile devices, the promotion of products has become an essential component in the new digital age, mostly thanks to digital marketing. Every day, companies increasingly share info...
media and communicationsSocial Media Marketingtrend in advertising in social mediaddc:330
This study aims to analyze the aspects of digital marketing and marketing strategies to increase sales volume. The method used is quantitative with a survey approach. Data were collected using questionnaire techniques. Respondents in this study were 100 people who met the following criteria: MSME players, engaged in cu...
economics and businesssocial sciencesDigital Marketingmarketing Strategies
In today’s globalized business environment, SMEs must strengthen human resources, adopt technology, and leverage digital marketing to enhance product visibility, sustainable awareness, and competitiveness. This research aims to determine and analyze the effect of digital marketing and marketing communication on the com...
Rahmat Riwayat Abadi · null Burhanuddin · Nurul Fadilah Aswar · Annisa Paramaswary Aslam · y 1 más
Local governments are trying to increase MSME’s income by encouraging economic growth through digital marketing. The existence of MSME’s plays a vital role in society because MSME’s greatly influence efforts to increase revenue for the community. The rapid flow of globalization has made technological developments digit...
The rapid expansion of digital technologies and online platforms has transformed the marketing landscape, enabling organizations to reach consumers through targeted and data-driven digital strategies. However, the increased use of digital marketing tools has also raised concerns related to consumer privacy, data protec...
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