Buscador de Tesis y publicaciones académicas

Developing Digital Marketing Plan: case 1982 House

Pham Duy, Bao

The project's goal is to create a digital marketing plan for a small hotel in Da Lat, Vietnam, to assist promote awareness, broaden client groups, and enhance income. The hotel's digital marketing strategy lays out the actions to follow and lists the supporting tools, as well as demonstrating the applicability of each...

Pemberdayaan UKM Jamaah Masjid Berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Persada, A. G. (Andhika) · Achiria, S. (Siti)

Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing. Method: The method used in this community service is Focus Group Discussion, consultation, and practice. Result: Community empowerment about digital marketing has been a...

Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Andhika Giri Persada · Siti Achiria

Abstract: Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing. Method: The method used in this community service is Focus Group Discussion, consultation, and practice. Result: Community empowerment about digital marketing...

MULTI-CRITERIA CLASSIFICATION OF DIGITAL MARKETING STRATEGIES

Autoría no especificada

This article focuses on the study and systematization of approaches to the classification of digital marketing strategies, which is highly relevant in the context of the rapid digitization of business processes. The relevance of the topic is due to the lack of a unified standardized approach to classification, which co...

Sosialisasi Digital Marketing Serta Pembuatan Linktree dan Instagram Guna Meningkatkan Penjualan di UMKM Kopi Mbah Bongso

null Aisyah Dwi Aulia Islam

This project is motivated by the great potential of coffee as a product that is in demand, especially in the local environment of Babadan Village, Ngajum District, Malang Regency. However, UMKM Kopi Mbah Bongso has difficulty marketing its products online due to lack of knowledge about digital marketing and social medi...

Marketing Digital Strategy for Promoting Brand of Global Retailer Achieving Sustainability

Bilovodska, Olena · Boienko, Olena · Omelchenko, Volodymyr · Kostynets, Iuliia · y 2 más

Development of the marketing strategy is a necessary process to promote the brand, create and implement the general company’s program. And considering the speed of digital tools’ development, the adaptation of the customer to certain approaches, there is a constant search for new effective strategies and methods of pro...

DIGITAL MARKETING: A NEW NORMAL IN MARKETING ECO SYSTEM

Autoría no especificada

Impact of digital marketing on consumer purchasing behavior in Kathmandu Valley

Bivek Kumar Yadav · Dhananjay Chaturbedi · Pushkar Neupane

This study examines the impact of digital marketing on consumer buying behavior in Kathmandu Valley. Consumer buying behavior is the dependent variable. The selected independent variables are email marketing, online advertising, social media marketing, video marketing and influencer marketing. The primary source of dat...

Marketing Mentality of the Modern Age: Digital Marketing

V. Özlem Akgün

Meningkatkan Daya Saing UMKM dalam Ekosistem Startup melalui Digital marketing

Irenne Putren · Siti Aisyah Nurrizqi · Islam Ali Akbar

Peningkatan daya saing UMKM (Usaha Mikro, Kecil, dan Menengah) di era digital menjadi sangat penting, terutama dalam ekosistem startup yang semakin berkembang. Salah satu cara efektif untuk meningkatkan daya saing tersebut adalah dengan memanfaatkan digital marketing. Pengabdian kepada masyarakat ini bertujuan untuk me...