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From Strategy to Value Creation: An Assessment of Uptake of Digital Marketing Strategy on Financial Performance of Commercial Banks in Kenya

Kimathi Doris Kagendo · Dr. Ntongai David · Karuti Franco Mutua

The strategic adoption of digital marketing innovation has become a critical source of competitive advantage for commercial banks operating in highly digitized and regulated environments. This study examines how digital marketing strategies are embedded within banking operations and translated into measurable financial...

Student Perspectives On Coffee Shop Marketing Management On Campus In The Era Of Digital Business

Najihatul Faridy · Imam Gunanjar

The rapid development of the digital era has significantly influenced marketing practices, including those adopted by coffee shops operating on university campuses. However, many campus coffee shops still face challenges in adapting to digital-based marketing management due to limited facilities, infrastructure, and wo...

EL USO DEL MARKETING DIGITAL Y SU IMPACTO EN EL COMPORTAMIENTO DEL CONSUMIDOR DE LA EMPRESA PATAGONIA

Fernández García, María

El marketing digital y las preocupaciones por la sostenibilidad han experimentado un notable crecimiento en los últimos años, generado cambios en el comportamiento de consumidores y empresas. Este estudio se enfoca en la marca de moda sostenible Patagonia, reconocida por su exitosa estrategia de marketing digital basad...

Digital Marketing Strategy on Increasing Transaction Volume in MSMEs in the Post-Pandemic Era

null Sri Wahyuni

The accelerated digital transformation due to the COVID-19 pandemic has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies to sustain their businesses and increase sales transactions. This study aims to analyze the influence of digital marketing strategies on the increase in trans...

Impact of digital transformation on SME’s marketing performance: role of social media and market turbulence

Muhammad Amin · Madiha Gohar · Irfan Ali

Abstract Despite the rising relevance of digital transformation, there is still a knowledge vacuum due to limited literature available on digital transformation. This study aims to examine the impact of digital transformation on the marketing performance of small and medium enterprises. This research seeks to fill this...

Pengembangan Kompetensi Sumberdaya Manusia Melalui Pelatihan Digital Marketing Di Desa Sumber Rejo Kabupaten Batubara

Melfrianti Romauli Purba · Yeni Rafita Sihombing · Tuty Nainggolan · Jaka Permana · y 1 más

Abstract: Â The current era of digitalization presents significant opportunities for MSMEs (Micro, Small, and Medium Enterprises) to expand their market reach through digital platforms. Digital marketing has become one of the strategic solutions to enhance the competitiveness of local products, introduce them to broade...

EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION

Debra Zahay · David Altounian · Wesley Pollitte · Juli James

This article outlines how resource deployment from the top down can provide support for faculty seeking to implement a marketing curriculum that is focused on teaching digital marketing. Data from ...

Digital Marketing

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Digital Marketing Analytics

Autoría no especificada

PELATIHAN PEMBUATAN KONTEN DIGITAL MARKETING DALAM MENINGKATKAN KOMPETENSI BERWIRAUSAHA MAHASISWA PRODI PENDIDIKAN EKONOMI STKIP PGRI JOMBANG

Diah Dinaloni · Henky Muktiadji · Cahyo Tri Atmojo

One of the strategies of the STKIP PGRI Jombang Economics Education Study Program to achieve the Prodi’s vision, mission and goals is to equip students with competence in the field of entrepreneurship. The rise of digital technology as a form of management change in the business wold cannot be utilized optimally by stu...