Buscador de Tesis y publicaciones académicas

Artículo 2026 Revisado por pares

<b>Digital Commerce on Marketing Performance in Emerging Markets: A Case Study of Supermarkets in Dar es Salaam, Tanzania </b>

Nyangi L. Masanja · William Mboma · Adelina Karugaba

Digital commerce has become a strategic catalyst for competitiveness in retail markets, especially in emerging economies experiencing swift digital transformation. This research investigates the influence of digital commerce adoption on marketing performance within supermarkets in Dar es Salaam, Tanzania. Utilizing the...

economics and business social sciences

• The University of Nairobi
• DOI: 10.66563/7cfdt303

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Publication 2026 Acceso abierto

Comprehensive Digital Marketing Strategies for Business Growth and Engagement

Marketer, Himani

Explore key digital marketing tactics including social media, SEO, content quality, customer relationships, collaboration, data analytics, mobile marketing, AI integration, and advertising to boost brand awareness and business success.#traveltheworld.dgwebsitepractice.online

• figshare
• DOI: 10.6084/m9.figshare.32665656.v1

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Artículo 2014 Revisado por pares 11 citas

How Digital Technologies Are Enabling Consumers and Transforming the Practice of Marketing

Philip E. Hendrix

(2014). How Digital Technologies Are Enabling Consumers and Transforming the Practice of Marketing. Journal of Marketing Theory and Practice: Vol. 22, No. 2, pp. 149-150.

economics and business social sciences

• Informa UK Limited
• English
• DOI: 10.2753/mtp1069-6679220209

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Capítulo de libro 2020 Revisado por pares 6 citas

From Dual Marketing to Marketing 4.0: The Role Played by Digital Technology and the Internet

Confetto Maria Giovanna · Conte Francesca · Vollero Agostino · Covucci Claudia

The aim of this chapter is to investigate the transformations undergone by dual marketers in their marketing strategies, with the advent of new digital tools. In particular, the chapter wants to emphasise the shift from a dual marketing perspective to the omnichannel approach, based on the integration of communication...

economics and business social sciences

• Emerald Publishing Limited
• Italy
• DOI: 10.1108/978-1-83867-685-820201012

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Artículo 2021 Acceso abierto Revisado por pares

PENGARUH INFORMASI PRODUK TERHADAP EFEKTIVITAS KEPUTUSAN PEMBELIAN MELALUI EFEKTIVITAS DIGITAL MARKETING PADA PENGGUNA SHOPEE

Muhammad Azmil Nazar

            Penelitian ini bertujuan mengetahui pengaruh informasi produk Shopee terhadap keputusan pembelian customer. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Informasi Produk (X), Digital MarketingÂ...

economics and business social sciences

• Universitas Islam Malang
• DOI: 10.33474/jimmu.v6i2.12462

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Other 2024 Acceso abierto

B2C Digital Marketing in Retail in Japan and Finland: Impact of Customer Engagement

Alvajärvi, Seina

This study aims to analyze how differences in customer engagement impact B2C digital marketing implementation in the retail industry in Japan and Finland. By benchmarking cultural elements in consumer behavior, engagement and customer loyalty, it discusses types of digital marketing activities that enhance digital mark...

economics and business social sciences marketing digital marketing

• Finland
• English

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Other 2022 Acceso abierto

Marketing digital como fidelização do cliente.

Barbosa, Dalilla de Sousa

O presente artigo aborda a importância do marketing digital com ênfase na fidelização de clientes, observando como os aspectos de redes sociais influenciam na decisão de compra. O marketing digital é o conjunto de ferramentas por meio de mídias digitais que uma empresa desenvolve para o alcance de pessoas, a fim de ofe...

economics and business social sciences CNPQ::OUTROS

• Universidade Federal do Tocantins
• Portuguese

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Other 2026 Acceso abierto

pdf

2136, manish

Learn the fundamentals of Digital Marketing including SEO, social media, content marketing, PPC, email marketing, and online branding strategies. This presentation explains how businesses use digital channels to increase visibility, attract customers, and grow online.https://dracoesport.dgwebsitepractice.online/element...

• figshare
• DOI: 10.6084/m9.figshare.32660982

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Artículo 2025 Acceso abierto Revisado por pares 2 citas

Employing digital twin technology in the pursuit to avert sustainable marketing myopia

Nyquist, Anna-Maria · Farshid, Mana · Brown, Terrence E.

Purpose This study investigates the relationship between entrepreneurial marketing and digital twin technology in sustainable marketing, focusing on overcoming sustainable marketing myopia. It aims to determine how combining these approaches can help businesses avoid the pitfalls associated with short-sighted sustainab...

Digital twin technology sustainable marketing myopia Customer-centric marketing strategies economics and business social sciences

• Emerald
• Sweden
• English
• DOI: 10.1108/jrme-01-2024-0007

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Artículo 2022 Acceso abierto Revisado por pares

PELATIHAN STRATEGI PEMASARAN DIGITAL BAGI KOMUNITAS DIGITAL MARKETER PURWOKERTO

Siti Alvi Sholikhatin · Wanda Fitrianingsih · Fedina Fujiyanti

ABSTRAKPemasaran digital telah menjadi sebuah kebutuhan, baik bagi pelaku usaha menengah dan skala besar, maupun bagi usaha mikro dan kecil. Kebutuhan akan pemasaran melalui media digital tak luput dari efek perkembangan teknologi dan konektivitas serta bergesernya pola transaksi di masyarakat yang kini telah mengalami...

economics and business social sciences natural sciences chemical sciences

• Universitas Muhammadiyah Mataram
• DOI: 10.31764/jpmb.v6i3.10360

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