Buscador de Tesis y publicaciones académicas

PELATIHAN STRATEGI PEMASARAN DIGITAL BAGI KOMUNITAS DIGITAL MARKETER PURWOKERTO

Siti Alvi Sholikhatin · Wanda Fitrianingsih · Fedina Fujiyanti

ABSTRAKPemasaran digital telah menjadi sebuah kebutuhan, baik bagi pelaku usaha menengah dan skala besar, maupun bagi usaha mikro dan kecil. Kebutuhan akan pemasaran melalui media digital tak luput dari efek perkembangan teknologi dan konektivitas serta bergesernya pola transaksi di masyarakat yang kini telah mengalami...

Evolution from traditional marketing to digital marketing as a formative process

Autoría no especificada

Evolution from traditional marketing to digital marketing as a training process

Autoría no especificada

Airport digital marketing

Nigel Halpern · Anne Graham

Plano de marketing digital para a marca Healsi Water

Lamas, Ana Patrícia Araújo

As transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo...

Challenges in mapping the digital landscape: A comprehensive bibliometric analysis of digital marketing in agriculture sector

null Yuvasri · null Selvam

This study uses bibliometric analysis to review and examine the prospects and obstacles of digital marketing in the agriculture sector, highlighting emerging trends and identifying key challenges. The data was collected from Scopus. Overall, 78 articles are considered for bibliometric analysis. The analysis encompasses...

A STUDY OF DIGITAL MARKETING IN INDIA- OPPORTUNITIES AND CHALLENGES

Dr.Venkatanarayana Miriyam

Digital marketing has emerged as a significant driver of business growth and consumer engagement in India, supported by rapid internet penetration, smartphone adoption, social media usage, e-commerce, and artificial intelligence. In January 2025, there were over 806 million internet users in India, and there were about...

Analisis Pemanfaatan Pemasaran Digital sebagai Media Promosi Produk Makanan Tradisional (Studi Kasus Toko Oleh-Oleh Nekmak Khas Mandailing Natal)

Fajar Hamidi · Septria Susanti

Digital marketing has become an important component in developing the promotion of traditional food businesses. However, studies specifically examining its use as a promotional medium for regional specialty food and souvenir businesses remain limited. This study aimed to analyze business practitioners’ understanding of...

It's a New Day: Microsoft's Office 2007 Launch Campaign

Mohanbir Sawhney · Sachin Waikar

Microsoft's Office team was developing the marketing communication plan for its new product, Office 2007. Office was a very mature product and several versions of the product had been introduced over more than 20 years. As such, the new version had to overcome the consumer perception that the versions of Microsoft Offi...

The Evolution of Digital Marketing in India: Insights into Consumer Behaviour and Brand Strategies

null Madhu Duggal, Jennie Prajith, Bhavana Parab

Digital marketing in India has undergone a transformative journey, marked by rapid technological adoption, increased internet penetration, and a growing digital consumer base. This paper investigates the evolution of digital marketing practices in India, focusing on consumer behaviour patterns and brand strategies in t...