Buscador de Tesis y publicaciones académicas

Classification of start-ups’ digital marketing adoption experiences: an investigation of characteristics and interactions

Dina El-Shihy · Noha Hassan

Abstract Purpose This study aims to classify various start-ups based on their experiences with digital marketing adoption. It examines the characteristics of these start-ups and how they interact to influence the adoption process. Design/methodology/approach A quantitative research approach was adopted, utilizing quest...

Digital Marketing Course in Paharganj

Upadhyay, Aanchal

A digital marketing course in Paharganj is a short-term, practical program (3–6 months) that teaches skills like SEO, social media marketing, Google Ads, and content marketing, helping students, job seekers, and entrepreneurs build real-world experience and start a career or grow a business online.

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Bao, Wuxia · Yu, Shubin · Hudders, Liselot · Beuckels, Emma

The Impact of Digital Technologies on Marketing Effectiveness in the Banking Sector: An Enhanced Evaluation Method

Heorhitsa, Vladyslav

The article explores the impact of digital technologies on marketing effectiveness in the banking sector and presents an enhanced evaluation method – Digital Maturity & Impact (DMI). The method combines an assessment of digital maturity, analysis of technology-driven consumer behavior, and evaluation of marketing strat...

Top-Rated Digital Marketing Course in English

Narsing Rajesh

ODMT proudly presents Telugu’s most advanced Digital Marketing course, now upgraded with cutting-edge AI tools and automation techniques. Whether you're a student, job seeker, entrepreneur, or homemaker, this course is designed to help you build a successful career in Digital marketing.

The Tapi Media – Digital Growth & Marketing Solutions

's Heeren Loo

A professional overview of The Tapi Media, covering our digital marketing services, marketing strategy, creative capabilities, client portfolio, results, and upcoming initiatives. This presentation highlights our approach to building strong brand presence, creating high-value content, generating leads, and driving sust...

The Role OF DIGITAL Marketing in Trade Development

Ilkhomovna, U. D. (Usmonova) · Shokhrukhovich, U. S. (Usmanov)

In this article, digital marketing strategy, development of network business, comprehensive approach to advertising, increasing sales volume, improving the company's reputation in the market, changing the location, changing the brand image, and solving certain business problems were considered.

Assessing the Use of Artificial Intelligence in Digital Marketing. Evidence from Romanian Companies

Petronela Cristina Simion · Mirona Ana Maria Popescu

Abstract In recent years, artificial intelligence has started to play an important role in digital marketing. Companies are increasingly using this technology to personalize content, improve the performance of marketing campaigns and user experience. According to a Google report published in 2021, Romania is one of the...

Leveraging of Digital B2C Marketing Between Product innovativeness and Product love

null Eman Abdel Hameed Hasnin

This study investigates the impact of product innovativeness and digital B2C marketing on fostering product love among mobile consumers in Egypt, with a focus on telecommunications companies. The purpose of the research is to explore how these two factors influence consumer emotions and brand attachment, and to examine...

Digital Marketing and Brand Image as Drivers of Customer Loyalty at PT Bank OCBC NISP Tbk Pettarani Makassar Branch

Devi Alvionita · Amir Jaya · Jerliyen Pramita Londong

The development of digital technology has brought significant changes in various sectors, including the banking industry. These changes encourage financial institutions, including PT Bank OCBC NISP Tbk KC Pettarani Makassar, to further develop more relevant and effective marketing strategies, one example of which is th...