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This paper aims to discuss the concepts and new ideas, opportunities and challenges of digital marketing in entrepreneurship. After discussion, it was found that digital marketing has a very close relationship with entrepreneurship, where both items have the same target. Then digital marketing is part of entrepreneuria...
Indonesiaeconomics and businesssocial sciences8. Economic growth
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This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do not implement digital marketing. The purpose of this study is to d...
economics and businesssocial sciences8. Economic growth
This article presents selected findings from a study conducted using Sherrington's methodology, demonstrating the segmentation of consumer audiences using the most common digital marketing tools. The digital transformation of traditional marketing models, mechanisms, and methods has led to the emergence of digital mark...
Ahmed Omer Gafer Alfakiahmed - · Prihartono Aksan Halim -
This article explores the impact of digital marketing communication on the opening of letters of credit at Bank BNI, a leading bank in Indonesia. Digital marketing communication, the use of digital channels to communicate with customers and promote products, has become increasingly popular among businesses, including i...
Automated or Digital Marketing is the evolution of products, services and brands online. As the name suggests, Digital marketing can be defined as an outlook, a marketing strategy and branding, carried out through digital platforms like Instagram, YouTube etc. This form of merchandising is generally conductedon website...
The article presents the results of the study of the essence and approaches of the interpretation of the concept of "digital marketing", reveals the main tools and methods of this phenomenon. The effectiveness of the impact of the introduction of digital marketing on modern business is determined. The concepts, possibi...
Aims: This study investigates the relationship between digital marketing, intellectual capital, and marketing performance in the context of creative industries processing waste and used goods. Methodology: The research reveals that digital marketing has a significant and positive impact on marketing performance, both d...
economics and businesssocial sciences[SHS] Humanities and Social Sciences
Online marketing has become increasingly important for businesses in promoting their products and services in the digital era. This paper examines the impact of online marketing on digital finance adoption. The survey method was employed to gather data on the impact of social networking, search engine marketing (SEM),...
One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descrip...
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