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The rapid digital transformation of the banking sector has significantly altered the way commercial banks communicate with and serve their customers. Digital marketing has emerged as a strategic tool for enhancing customer engagement, satisfaction, and loyalty. The present study focuses on the Impact of digital marketi...
Jose Arturo Asanza Choez · Rodrigo Rogerio Asanza Choez · Yhonny Alberto Pincay Mendoza
Digital marketing is undoubtedly a source of technological learning, proving invaluable in universities. The purpose of this work was to explore the incorporation of digital marketing in higher education programs. A quantitative methodology was employed to establish the strategies implemented by the teachers, consideri...
4. Educationsocial sciencesother social scienceseducation
This study investigates the impact of product quality and digital marketing on consumers' purchasing decisions in Kampung Lele Kediri, mediated by satisfaction. Findings reveal that while product quality significantly enhances satisfaction, it doesn't directly drive purchases, suggesting other influencing factors. Digi...
This article analyzes the main directions of digital marketing, particularly its significance in B2B marketing and the digital technologies being applied in this field. The main goal of the research is to study digital marketing strategies and technologies in the context of B2B marketing and to identify existing opport...
In the current era of digital transformation, the activities of higher education institutions (HEIs) are increasingly influenced by rapid technological development, particularly in the field of marketing management. Adapting marketing practices to the digital environment has become one of the most crucial factors in en...
Djavdatovna, A. Z. (Adilova) · Azimovich, B. K. (Bobur) · Maxsudjonovna, M. N. (Muminova)
The new global knowledge economy – one powered by information and communication technology (ICT) – is by no means restricted to universities. One understated aspect of the Internet's impact has been the erosion of universities' effective monopoly on knowledge creation and curation. With trends in digital marketing gett...
e-businesseducationknowledge9. Industry and infrastructure
This thesis investigated the optimization of inbound marketing and lead conversion strategies for Meikker, a Finnish company aiming to enhance its digital presence. The research was driven by the need for effective digital marketing techniques in a competitive online environment. The primary goal was to develop an acti...
Bachelor's Degree Programme in International Businesssocial mediaeconomics and businesssocial sciences
The article the influence of digital marketing on modern entrepreneurship and the restructuring of business models. It highlights how the rise of the Internet and social media has empowered consumers, prompting firms to rethink their marketing approaches. While much research focuses on the consumer perspective, this st...
This article provides a comprehensive analysis of the impact of digital marketing tools on the consumer decision-making process in the tourism industry. The study examines key elements of digital marketing, including social media, online advertising, search engine marketing, mobile applications, and user-generated cont...
In this lengthy article I will try to relate the Big Data to different aspects of digital marketing, and how both are directed, if they have not already, toward an essential and absolutely necessary relationship. And is that Big Data offers digital marketing a series of tools and methodologies that improve it and bring...
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