Buscador de Tesis y publicaciones académicas

Marketing digital en bibliotecas públicas de la Región Metropolitana de Chile

Coccio Muñoz, Nicol · Lagos Godoy, Constanza · Carrizo Perinez, Mariel · González Apablaza, Rosana · y 2 más

In recent years, digital marketing has become a key resource for public libraries, not only to promote their products and services but also to ensure these align with users’ expectations. This study exami nes how eleven public libraries in Chile’s Metropolitan Region implement digital marketing practices. Based on surv...

Digital Transformation in Marketing: a Sample Review on Kid Influencer Marketing and Toy Unboxing Videos on Youtube

Özlem Kalan

INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS

Kania Dafina · Hudi Santoso · Vivien Febri Astuti · David Rizar Nugroho · y 2 más

Digital advertising activities include various strategies and tactics carried out online to promote products, services, orbrands, such as creating weekly promotional advertisements, influencer marketing, website marketing, interactive contentcreation, weekly content creation, and e-commerce. The digital advertising act...

Digital marketing plan for a non-profit organization. Case: Nordic ASEAN Business Forum Ry

Ngo, Chi

The Internet is changing people’s lives as well as the way organizations operate. In fact, digitalization and digital marketing are considered essential in organization’s operations. In this context, the capability to facilitate and master digital marketing becomes a key asset of an organization to stay competitive. Th...

Banking marketing development trends in the context of digitalization

Larysa Hrytsenko · Iryna Kozhushko

The article is devoted to the study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. In order to assess the relevance of the analyzed question, the data on the number of requests for “bank marketing”, “digitalization”, “digital technologies”...

Comparison of the influence of influencer marketing and affiliate marketing on digital consumer purchasing decisions

null Wilda Tul Uluf · null Abdullah Yaqin · null Zainur Ridho · null Mohammad Muzaki · y 1 más

This research conducts a comparative analysis of how influencer marketing and affiliate marketing impact digital consumer purchasing behavior in today's social media-dominated landscape. As digital technologies advance and social media usage grows exponentially, businesses are increasingly adopting these platform-based...

Analisis Pengaruh Pemasaran dan Kepuasan Kualitas Pelayanan Terhadap Upaya-upaya Peningkatan Pendapatan UMKM di Kota Kediri Pasca Pandemi Corona Covid-19 dengan Variable Moderating Digital Marketing

Siska Yulia Weny

One of the worldwide outbreaks in 2019 was the Corona Covid-19 pandemic. The Micro, Small, and Medium Enterprises (MSMEs) sector is expected to have challenges in managing the current epidemic, according to observers. As it turns out, the use of social media for transactions is one of the elements that contribute to MS...

ТРАНСФОРМАЦИЯ ЦИФРОВОГО МАРКЕТИНГА В ЭПОХУ ПАНДЕМИИ COVID-19

Autoría no especificada

The authors of thise review article researches the conditions and trends shaping digital marketing transformation in the era of the Covid-19 pandemic. Joining to the researchers who differentiate Internet marketing and digital marketing, the authors identify six main trends that allow both to authenticate digital marke...

Tiebymin's Marketing Communication Strategy in Promoting Muslim Fashion on TikTok

Rahma Fauziah · Amelia Yeza Pradhipta

The rapid development of digital technology and social media has transformed the structure of marketing communication, including in the fashion industry. In recent years, the Muslim fashion and style industry in Indonesia has experienced rapid growth on digital platforms. TikTok is one of the digital platforms that cur...

THEORETICAL EXPLORATION OF DATA-DRIVEN DECISION-MAKING IN DIGITAL MARKETING

Arizal Hamizar · Afdhal Yaman · Mohammad H Holle

In the rapidly evolving landscape of digital marketing, the utilization of data-driven decision-making strategies has become imperative for organizations to stay competitive. This study employs a theoretical exploration methodology to investigate the intricate dynamics of data-driven decision-making in digital marketin...