Buscador de Tesis y publicaciones académicas

A Transagri na era digital

Correia, Tânia de Fátima Luciano

No segundo ciclo de estudos, do curso de Marketing realizado na Escola Superior de Tecnologia e Gestão de Viseu, foi realizado um estágio curricular na empresa Transagri. Este relatório explana de forma clara as estratégias desenvolvidas durante os seis meses de estágio, tendo como tema “A Transagri na era Digital”. As...

Sinergi Entrepreneurship dan Digital Marketing: Analisis Literatur terhadap Model Bisnis Berbasis Platform Digital

Ismayunita Ismayunita · Melda Hamdi · Nisha Ananda · Mhd Rizki Ramadhan · y 2 más

This study aims to analyze the synergy between entrepreneurship and digital marketing in developing digital platform-based business models through a literature review approach. The main problem raised is the lack of systematic integration of entrepreneurship and digital marketing concepts in building sustainable digita...

Within the scope of career talks, 'Digital Marketing' was discussed in every aspect

Autoría no especificada

Within the scope of career talks, 'Digital Marketing' was discussed in every aspect.

Interactive Digital Marketing Mechanisms: The Significance in Digital Transformation

Mona Rashidirad · Hamidreza Shahbaznezhad

Marketing Communications, Digital and Social Media for Travelling in the Heart of Finland

Varis Pirkko

Digital marketing technologies as a tool for effective management of the financial services provision

Maksym Mykhailiuk · Serhii Popov

The article considers the main theoretical aspects of the introduction of digital technologies into the process of managing banking institutions in order to effectively provide financial services and ensure the competitiveness of the bank. The importance of digitalization as a tool for transforming the business process...

Role of Digital Marketing with Reference to Out of Home (OOH) Media: A Literature Review

Rupa Rawal · amod markale

Marketing plays an important role in launching a renewed era of economic activity and increasing standard of living. Marketing is not a myth of sales but it is an insightful view of the marketing job. Marketing includes not just the elements or mix but it includes a deep research which is a useful and necessary tool fo...

The Effect of Digital Marketing and Financial Inclusion on Business Sustainability through Marketing Performance Culinary Msme’s in Surakarta

Lamidi, · Marjam Desma Rahadhini

This study aims to analyze the effects of digital marketing and financial inclusion on business sustainability through marketing performance. MSME’s are required to be able to adapt to new adaptations and communicate products intensively in marketing to be able to reach consumers directly and reduce costs for the susta...

The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior

Shpresa Mehmeti-Bajrami · Fidan Qerimi · Arbëresha Qerimi

Objectives: This research aims to measure the impact of digital marketing vs. traditional marketing on consumer behavior by analyzing their motives and reasons related to the orientation and purchase of products or services through social media and identifying the differences in marketing strategies used depending on t...

Formation of Complex Value of Enterprise Based on Digital Marketing: The Theoretical Aspects

Oleksandr I. Kononov

The purpose of the article is a theoretical substantiation of the process of forming the complex value of an enterprise based on digital marketing in the current conditions of economic management. According to the results of the carried out study, it was found that it is necessary to generalize the approaches to defini...