Buscador de Tesis y publicaciones académicas

ETHICAL CHALLENGES OF ALGORITHMIC PERSONALIZATION AND GENERATIVE ARTIFICIAL INTELLIGENCE IN THE DIGITAL MARKETING ENVIRONMENT

Olha Korotun · Danylo Panasiuk

The article examines the ethical challenges associated with the use of algorithmic personalization and generative artificial intelligence in digital marketing. The rapid development of artificial intelligence technologies has significantly expanded the capabilities of digital platforms to collect and analyze large volu...

THE FEATURES OF TRADITIONAL AND DIGITAL MARKETING IN AGRICULTURE

Nataliia GERMANIUK

The article highlights specific features of marketing in agriculture. It is emphasized that key condition for successful development of agricultural marketing is the orientation of farms to ensure their own competitive advantages. Essence of the category «marketing» is revealed. In general, the latter is characterized...

Digital marketing and the potential for financial growth of small and medium-sized businesses

Mitreva, Mila · Arsova, Monika · Jovanov, Tamara

The aim of this paper is to provide better understanding of the meaning and the importance of digital marketing. Considering that large organizations are usually of interest when it comes to developing and analyzing marketing theory, this paper focuses on the SMEs. Marketing practices differ between large and small com...

Plan de Marketing Digital Integral para ANTIK

Arribas García, Alberto

Arribas García, Alberto; director de proyecto: Martín Herrero, José Manuel

PEMBINAAN MOTIVASI DAN PELATIHAN DIGITAL MARKETING BAGI SISWA SMK HIDAYATULLAH KOTA BATAM

M Khoiri · Syaifulah Syaifulah · David Humala Sitorus · Poniman Poniman

Tujuan utama kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan motivasi dan kompetensi siswa-siswa SMK Hidayatullah Kota Batam dalam bidang digital marketing. Alasan kegiatan ini dilakukan adalah untuk lebih membentuk jiwa entrepreneurship bagi siswa dan siswi, agar setelah tamat sekolah nantinya dapa...

Digitální marketing značky Lumene

Hudečková, Barbora

The aim of the bachelor thesis is to evaluate and analyze the current marketing strategy including digital marketing tools used by cosmetic brand Lumene. The selected period for the evaluation of these activities was between January and December 2020 except for two tools, which we monitored in April 2021. The theoretic...

Research and Managerial Guidelines for Relationship Marketing in the Digital Age

Robert W. Palmatier · Lena Steinhoff

The Role of Digital Marketing Strategy and Information Quality in Shaping Consumer Satisfaction in Digital Healthcare Services

Jennifer Kwok · Hommy Dorthy Ellyany Sinaga · Dian Setyorini · Afrizal Afrizal · y 1 más

This study examines the influence of digital marketing strategy and information quality on consumer satisfaction in digital healthcare services. The increasing adoption of digital technologies has transformed healthcare consumer behavior, making effective digital communication and high-quality information essential det...

PERAN PAPARAN KONTEN MEDIA SOSIAL BERMUATAN KEWIRAUSAHAAN DAN PENGGUNAAN TOOLS DIGITAL MARKETING TERHADAP KESIAPAN WIRAUSAHA DAN KETERAMPILAN DIGITAL MARKETING MAHASISWA

Dila Umnia Soraya · Hakkun Elmunsyah · Bian Dwi Pamungkas

Digital Entrepreneurship and Marketing Responsibility: A Bibliometric Analysis.

Susilowati Susilowati

This paper conducts a bibliometric analysis to explore the relationship between digital entrepreneurship and marketing in today's business environment. Digital entrepreneurship is identified as a key driver of innovation and economic growth, interacting significantly with responsible marketing, crucial for ethical and...