Buscador de Tesis y publicaciones académicas

Program Pembinaan UMKM melalui Magang Mahasiswa di UMKM

Sigit Kurniawan · Dilla Dwi Rahmatin Rusfa

ABSTRAK Penerapan digital marketing merupakan upaya dalam meningkatkan brand dan penjualan produk dari pelaku UMKM, kebanyakan pelaku UMKM memulai usaha dengan membuat produk baru yang belum diketahui dan diminati masyarakat/calon konsumen. Untuk mendongkrak nilai usaha dari pelaku UMKM diperlukan perluasan pasar sehin...

Advertising online

Alan Charlesworth

Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships

Nikunen, T. (Tuulia) · Saarela, M. (Martti) · OIkarinen, E.-L. (Eeva-Liisa) · Muhos, M. (Matti) · y 1 más

The digital marketing environment is changing rapidly, and, for micro-enterprises, digital marketing is currently a vitally important opportunity. However, most digital marketing studies have focused on larger companies, and, therefore, little research focused on micro-enterprises has been done in this area. Attracting...

Theoretical Framework of Digital Marketing and the Future Availability in Malaysia

Surrin Samuel A. L. Narayanasamy · Asif Iqbal Hajamydeen · Zurida Ishak

Digital marketing is well known in the foreign countries (America, Canada, Dubai and India) rather than in Malaysia. This is due to their advance technology, high idealistic marketing plan, population and high internet usage. Currently there are many concerns being raised by individuals in the marking sector and also t...

The Role of Artificial Intelligence in the Sustainability of Marketing Activities: Control of Digital Marketing Activities and Digital Analytics

Brankica Todorovic

The control of digital marketing activities plays a central role in strategic management, ensuring the alignment of marketing initiatives with organizational objectives and long-term sustainability goals. In recent years, digital marketing control has increasingly been operationalized through advanced digital analytics...

Website development

Alan Charlesworth

Impact of Digital Marketing, Such As Social Media Marketing, Mobile Marketing and E-Mail Marketing, On Customer Buying

Khanda Gharib Aziz · Sarya Omar Abdulqadir · Soma Sabah Hama amin

Digital marketing is the promotion of a product or buying and selling behavior through electronics and the Internet. From this perspective, this study was conducted to find out the role and impact of each of the three types of digital marketing (social media marketing, email marketing, mobile marketing). The significan...

DIGITAL MARKETING SEBAGAI SARANA PENGEMBANGAN PROMOSI PRODUK ANYAMAN BAMBU DI DESA REJOSOPINGGIR

Siti Munawaroh

AbstrakDigital Marketing merupakan proses dalam melakukan pemasaran suatu produk dan jasa dengan melalui media internet. Permasalahan yang terjadi dalam pengrajin anyaman bambu desa Rejosopinggir adalah pengembangan produk anyaman bambu sedikit diketahui oleh masyarakat luas, karena kurangnya pengetahuan digital market...

Traveloka Digital Marketing Strategy Analysis Through Instagram

Tri Putri Agustin · Poppy Febriana

With the advent of the internet, the development of marketing to a new level, marketing through the internet is called digital marketing. This study discusses the digital marketing strategy carried out by Traveloka. Traveloka is an online ticket reservation service company that has succeeded in gaining sales. This stud...

Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing (Marketing Management Literature Review)

Muhammad Rajab

The Literature Review article on the Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of w...