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Implementation of Digital Marketing for micro, small, and medium enterprises (MSMEs) to increase business income and get convenience in identifying consumer needs and desires, There are still many business actors who have not implemented marketing strategies with digital marketing. Including small-scale food and bevera...
With all this progress, new challenges arise related to data privacy, marketing ethics, and sustainability. Regulations such as GDPR (General Data Protection Regulation) require companies to be more careful in managing customer data, while consumers increasingly expect responsible and environmentally friendly marketing...
With the advancement of Internet technologies and accessibility of the Internet, new marketing avenues have emerged thus facilitating the development of Internet marketing. It is evident that digital marketing is a high potential component of any marketing plan incorporated by successful businesses to increase their ou...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The notion of digital marketing has emerged as a prominent topic in the tourism industry and received high attention from the marketing research community in recent years. However, there is a noticeable absence of theoretically grounded research on how the tourism industry should apply and implement digital marketing t...
G154.9-155.8 Tourism / turizmus9. Industry and infrastructureeconomics and businesssocial sciences
India is a land of ancient rich cultural of ayurvedic medicines. There are abundance of herbs and shrubs which only founding India and have miraculous impacts some of major diseases and a great help to mankind. Patanjali Ayurvedic is one of the giant Ayurvedic product making in India, which has expanded its business in...
economics and businesssocial sciences3. Good health
This paper analyses the impact of traditional and digital marketing on consumerperception. Consumer perception of a particular product or a service heavily depends on bothconsumers' age and their individual needs. Consumer perception is a complex process, influenced by various factors. One of marketing's vital function...
The purpose of this study is to introduce the Islamic Digital Marketing Canvas Model to market Sharia-compliant Peer-to-Peer (P2P) lending platforms. This model attributes to the digital channels and platforms to strategically engage the Islamic finance audience by incorporating the sharia principles. There are five ke...
Julianti Sawitri Rahayu · Mohammad Fahrizal · Siska Rahmayanti · Mila Sari Oktapianti
Information Technology has a very important role as a solution to overcome government affairs, one of which is business and the economy. The presence of the marketplace now helps a lot of people's needs, how much activity is spent using the marketplace as a fulfillment of daily needs. MSME actors are required to be abl...
Ratu Natasya Alyssia Putri · Nurina Ayuningtyas · Lilis Jubaedah
This study aims to examine the relationship between digital marketing of Brand X and the purchase intention of female students participating in the 2024 Indonesian International Student Mobility Awards (IISMA) vocational program who studied in the United Kingdom. Brand X is a UK-based cosmetic brand that actively utili...
Today, hotel businesses reach their current and potential customers through corporate websites and carry out their marketing activities from this channel. The effectiveness of hotel website digital marketing activities is an important factor in terms of the success and performance of the business. The purpose of this s...
mathematicsnatural sciencesother engineering and technologiesengineering and technology
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