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In the current digital era, digital marketing is a marketing strategy using digital media to reach customers quickly and widely. About She is a fashion brand located in Bandung that tries to do digital marketing to promote fashion products through social media and websites. We can see website performance with Google An...
TechnologyElectronic computers. Computer scienceT1. No poverty
The landscape of marketing strategies is undergoing a profound transformation fueled by the rapid emergence of technologies. This study employs a comprehensive bibliometric analysis to explore the dynamic relationship between emerging technologies, marketing strategies, digital marketing, and innovation. Through co-cit...
9. Industry and infrastructureeconomics and businesssocial sciences
MSMEs actors are deemed to lack resilience and flexibility in facing the Pandemic due to several things such as the low level of digitization, difficulties in accessing technology and a lack of understanding of survival strategies in business. Basically, MSMEs actors must be able to survive and adapt to existing busine...
This investigation explores the nexus through Branding based on emotions, Marketing based on digital tools, and Semiotics of consumption, highlighting their implications for consumer engagement and loyalty toward brand. It posits that Branding based on emotions significantly promotes Marketing based on digital tools th...
Ergashxodjaeva Shaxnoza Jasurovna · Pаrpiyevа Gulhаyo Rаvshаnbek qizi
This article explored the theoretical foundations, practical conditions, and development prospects of digital marketing within small business entities. Modern digital marketing tools — including social media marketing, SEO, email marketing, and content marketing — were examined in relation to their effectiveness in imp...
Nor Lailla · M. Irfan Tarmizi · null Sugiatmi · Danila Aulia Antoni · y 1 más
The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach,...
O projeto aqui apresentado consiste no desenvolvimento de um plano estratégico de marketing digital para o projeto Laboratório de Criação Digital (LCDPorto). O LCDPorto tem sete anos de existência, sem nunca ter definido uma estratégia de comunicação. O principal objetivo passa por aprofundar os vários temas que integr...
AnalyticsInternet of thingsLaboratório de criação digitalLaboratório aberto
The swift emergence of technology has influenced the marketing process and the relationship between consumers and brands. Nowadays, companies use digital marketing strategies to reach out to customers, provide personalised content, and improve their competitive advantage. This study examines the effect of digital marke...
Currently, customers are approached, informed, and offered products and services through traditional and digital marketing. However, companies have recently increased their inclination towards digital selling, which has proved to be at the forefront of the technology transition. Digital marketing is at the forefront of...
null Riana Amalia Sacrivi · null Dea Ananda · null R. Taufiq Nur Muftianto
This research discusses the integration of Management Information System (MIS) in digital marketing strategies through the Instagram platform. Using a qualitative approach with a case study, the research elaborates on the utilization of MIS in collecting and analyzing customer data and its impact on digital marketing e...
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