Buscador de Tesis y publicaciones académicas

Artículo 2021 Acceso abierto Revisado por pares 40 citas

Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing

Arifin Djakasaputra · Oscarius Yudhi Ari Wijaya · Andrew Shandy Utama · Corry Yohana · y 2 más

This research aims to analyze the relationship between digital marketing on quality service, digital marketing on sales performance, quality service on sales performance, and digital marketing on Sales performance through quality service. The research methodology is a quantitative method and divided into research desig...

H economics and business social sciences Management. Industrial management

• Growing Science
• DOI: 10.5267/j.ijdns.2021.6.003

Leer el documento

Artículo 2025 Revisado por pares

Transformative role of digital marketing in shaping the indian economy

null Dr. T Krishna, Dr. Asha Rachel Cherian · null Dr Mallikarjuna Reddy Doodipala · null Dr.N.Janardhana Rao, Dr. M. Sujatha

The digital revolution has significantly transformed the marketing landscape in India, positioning digital marketing as a powerful catalyst in the nation’s economic development. This study explores the transformative role of digital marketing in shaping the Indian economy by analyzing its impact on business growth, emp...

economics and business social sciences

• Science Research Society
• DOI: 10.52783/eel.v15i3.3474

Ver ficha

Artículo 2022 Revisado por pares

Digital Marketing Strategies and Customer Purchase Decision Among SME’s in Oyo State, Nigeria

Itunuoluwa A. Adeoye · Isaac O. Adesuyi · Kolawole J. Asa · Daniel O. Ilesanmi

This research examined the effect of digital marketing on consumer’s purchase behavior in selected SMEs in Oyo State, Nigeria. Descriptive survey research design was adopted for the study. Five hundred and Eighty-one copies of a validated and reliable research instrument were administered to owner/managers of SMEs in O...

economics and business social sciences

• Elizade University
• DOI: 10.57000/euijm/2022.0101.03-dm

Ver ficha

Artículo 2022 Acceso abierto Revisado por pares

PENDAMPINGAN PELATIHAN APLIKASI MEDIA SOSIAL DI MASA PANDEMI COVID 19 PADA BATIK AV PRODUCTION

Adcha Rina Pratiwi

Kegiatan pengabdian kepada masyarakat (PKM) bertujuan memberikan pendampingan tentang pentingnya digital marketing dalam penjualan produk batik, agar produk batik dapat terjual dengan maksimal di masa pandemi covid 19. Kegiatan dilakukan di Batik AV Production Pilang Masaran Sragen. Manfaat kegiatan: (a) penerapan digi...

• Universitas Sahid Surakarta
• DOI: 10.47942/jpttg.v3i1.831

Leer el documento

Artículo 2023 Acceso abierto Revisado por pares

PEMBERDAYAAN BISNIS DESA CELUK: STRATEGI DIGITAL MARKETING DAN POTENSI DAERAH

Dewa K · Komang Dina Setyawati · Ni Wayan Dita Eka Widiani

Desa Celuk, sebagai pusat pengrajin perak dan emas, menghadapi tantangan dalam memaksimalkan digital marketing dan memanfaatkan potensi lokal. Pengabdian masyarakat ini dirancang untuk menguatkan bisnis Desa Celuk dengan meningkatkan pemahaman tentang digital marketing dan eksplorasi potensi daerah. Peserta diberikan p...

economics and business social sciences

• Jurnal Santiaji Pendidikan of Mahasaraswati D...
• DOI: 10.36733/jadma.v4i2.7512

Leer el documento

Other 2021 Acceso abierto

Η επίδραση των digital marketing and social media στην συμπεριφορά καταναλωτή

Autoría no especificada

Η εργασία μας χωρίζεται σε 2 βασικά μέρη, το θεωρητικό και το πρακτικό όπου θεωρούμε ότι έτσι καλύπτουμε σε πολύ μεγάλο βαθμό τον σκοπό της εργασίας μας, που ήταν να αναδείξουμε την μεγάλη σημασία που διαδραματίζει το digital marketing σήμερα. Στο θεωρητικό μέρος αναφερόμαστε στα βασικά στοιχεία του digital marketing,...

media and communications social sciences Συμπεριφορά καταναλωτή Ανάπτυξη επιχειρήσεων

• Greece
• el_GR

Leer el documento

Ponencia / congreso 2024 Acceso abierto

The development of digital marketing in China

Vashchyla, H. · Liu Yu

The article analyzes the trends in the development of digital marketing in China. The successful experience and projects of China Construction Bank Corporation as a leader in digital marketing are considered. The cases of using artificial intelligence and neural networks for digital marketing of China Construction Bank...

ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки

• Минск : Институт бизнеса БГУ
• Belarus
• English

Leer el documento

Other 2025 Acceso abierto

online digital marketing

sneha, digital

Digital Marketing Course in Telugu : ODMT brings you Telugu’s most Advanced Digital Marketing course – now upgraded with AI-powered tools and automation. Whether you’re a student, job seeker, entrepreneur, or housewife – our course helps you build a successful career in digital marketing using both traditional strategi...

• Zenodo
• DOI: 10.5281/zenodo.15789582

Leer el documento

Artículo 2024 Revisado por pares

Impact of Digital Marketing on Consumer Buying Behavior

Rida Rizvi · Ravi Kant Maurya

The purpose of the dissertation is to tell us about the Impact of Digital Marketing on Consumer Buying Behaviour that with customers continuously interacting with digital platforms in today's linked world, digital marketing has become a key factor in determining both consumer behaviour and business tactics. In this stu...

• Elsevier BV
• DOI: 10.2139/ssrn.4819499

Ver ficha

Artículo 2023 Acceso abierto Revisado por pares 3 citas

Trends in the development of digital marketing in modern business conditions

Inna Korkach · Oxana Palamarchuk

Relevance of the research topic. Marketing methods of market research have evolved along with changes in the way consumers obtain information. Radio advertising, television advertising, with the advent of the Internet, lost their relevance. Quarantine restrictions caused by the COVID-19 pandemic became an important fac...

economics and business social sciences

• Metascience
• DOI: 10.31470/2306-546x-2023-57-63-68

Leer el documento