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Purpose: To highlight the major emerging trends and the author’s intellectual and social structure, amongst other indicators about digital transformation in marketing. Method: This is a bibliometric and scientometric work. Originality/Relevance: This work compiles previous research about digital transformation and how...
Internet of things (IoT) is one of the new technologies that is expanding exponentially and is presenting new opportunities in a variety of industries, including business, academics, healthcare, transportation, industry, environment, and making our home and cities smart, among others. The IoT system's smart gadgets wil...
Muhammad Yasril Arrizqi · null Suyitno · null Rizky Wahyudha Rosiawan · null Abdul Majid
This study aims to empirically examine and analyze the role and influence of digital marketing on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Lamongan Regency, East Java. Digital marketing is measured through five primary dimensions: content marketing, social media marketing, digital promot...
To expand marketing reach, this community service aims to develop website-based digital marketing for Zack Krezz MSMEs in Firdaus Village, Serdang Bedagai. The methods used include training and mentoring as well as demonstrations, designing e-commerce websites, and implementing digital marketing strategies by involving...
This study aims to determine the implementation of digital marketing strategies and how effective digital marketing strategies are to increase sales during the Covid-19 pandemic (Studies on SMEs in South Tangerang City). This research method uses qualitative methods by gaining a deep understanding of data collection te...
economics and businesssocial sciences3. Good health
Abstract This study investigates the long-term impact of e-marketing strategies on the purchasing habits of young consumers aged 16–30, focusing on how digital engagement shapes their behavior over extended periods. Utilizing a mixed-methods approach, including surveys, interviews, and behavioral tracking, the research...
After years of hype, marketing researchers are now facing the challenge of integrating new digital technologies into their work. Based on an analysis of 44 key informant interviews with marketing research practitioners, the study develops a framework to describe the main benefits and challenges of digital technologies...
Mr. Vishva V · Mr. Kripal M S · Mrs. Jeya Padma Deepa I
Digital marketing has become one of the most powerful tools for business growth in the modern economy. While social media platforms such as Instagram and Facebook have revolutionized brand communication and customer engagement, relying solely on these platforms is no longer sufficient for achieving sustainable and meas...
Marketing is changing rapidly and constantly, going along with technological devel-opment. Marketers should therefore follow those changes and keep learning how new technologies work. Digital marketing has become an essential tool of the promotion. Pre-time audience of news paper adds are failing, while people spend ma...
Marketing planSocial Media Marketingeconomics and businesssocial sciences
THE PURPOSE OF THE ARTICLE is to theoretically deepen the essence of marketing management and determine the main components of the innovative marketing system through the prism of digital technologies. RESEARCH METHODS. During the research, various general and scientific methods were used to obtain a detailed understan...
9. Industry and infrastructureeconomics and businesssocial scienceshistory and archaeology
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