Buscador de Tesis y publicaciones académicas

Modern Political Marketing and Relational Capital

Autoría no especificada

Modern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections b...

Tourist-Centric Framework to Align Digital Marketing Strategies in Tourism

Mavis Chamboko-Mpotaringa · Tembi Tichaawa

The study aimed to understand the influence of digital marketing strategy preferences, motivation, and tourists’ perceptions of digital marketing tools and their overall satisfaction after using them. The study employed a mixed-methods research design, utilizing a sample of 13 tourism marketers and 401 domestic tourist...

Influencer marketing

Monika Bansal · Nupur Bhati

Marketing 4.0: An integrated Digital Marketing Strategy as a competitive advantage

Thomas Hammer

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Digital Marketing Plan for Saleduck

Päärnilä, Charlotta

This Bachelor’s thesis analyses and examines selected digital marketing tactics of a case company called Saleduck. The overall objective is to design a digital marketing plan for the case company, which would help the company increase traffic to its website and to reach higher revenues. The aim was to provide informati...

Methodological principles of forming a marketing GTM strategy for an IT product in the digital economy

O Chukurna · T Tardaskina · M Chaikovska · V Nitsenko · y 2 más

Purpose. To develop and substantiate the theoretical and methodological foundations and practical approaches for forming a Go-to-market (GTM) strategy for launching an IT product in the context of the digital economy. The research is aimed at identifying the key stages of GTM strategy implementation based on the analys...

Mapping the Evolution of Digital Marketing Research Using Natural Language Processing

Chetan Sharma · Pranabananda Rath · Rajender Kumar · Shamneesh Sharma · y 1 más

Digital marketing has become a game-changer by combining cutting-edge technologies, insights into how customers behave, and applicability across industries to change how businesses plan and how they interact with customers. Digital marketing is a key part of being competitive, sustainable, and innovative in a world whe...

THE IMPACT OF DIGITAL EMOTIONAL EXPERIENCE ON CONSUMER LOYALTY: STATISTICAL MODELING

Tataryntseva, Yuliia

The study analyzes the characteristics of the development of digital marketing, its strategic management, and HR provision. It was found that the development of digital marketing is closely connected with constant technological changes, which require updating management approaches. The importance of formulating effecti...

Digitaalisten kanavien hyödyntäminen ohjelmistoyrityksen b-to-b-markkinoinnissa

Lipponen, Jukka

Opinnäytetyön tavoitteena oli tutkitun tiedon perusteella tuottaa toimeksiantajalle toteuttamiskelpoiset kehitysehdotukset digitaalisen markkinoinnin ja siihen liittyvien kanavien hyödyntämiseen. Toimeksiantajalla oli suunnitelmissaan panostaa lähitulevaisuudessa digitaaliseen markkinointiin, mikä teki tästä tutkimukse...