Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares 15 citas

Mapping Top Strategic E-commerce Technologies in the Digital Marketing Literature

Rim Jallouli · Safa Kaabi

The increasing use of e-commerce technologies has been studied in several fields and from different perspectives: technological, economic, organizational and social: hence, the need for a literature review that provides a map of top strategic e-commerce technologies from a managerial perspective and, more specifically,...

• Telecommunications Association Inc.
• DOI: 10.18080/jtde.v10n3.554

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Artículo 2023 Acceso abierto Revisado por pares

Analisis Komunikasi Pemasaran Digital dalam Upaya Meningkatkan Omzet Perusahaan Konstruksi Pada CV. Mitra Tangguh Rekacipta

null Dania Isnaeni Maulidia · null Febrina Hambalah · null Setya Prihatiningtyas

The emergence of increasingly sophisticated digital tools has begun to shift almost all users of conventional marketing tools. The world of business and business or other life will not run as it should without communication. Construction companies are one of the industries that are experiencing the impact of the sophis...

• Universitas Hang Tuah
• DOI: 10.30649/jab.v2i1.100

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Artículo 2025 Revisado por pares

Marketing Mix Strategy (7P) in Increasing Sales Volume (Study on R&C Digital Printing Surabaya)

Ratna Adisty Firnanda Firnanda · Lia Nirawati

The increasing competition in the digital printing industry demands businesses to implement effective marketing strategies to enhance their sales volume. This research examines the role of the marketing mix (7P) strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—in increasing the sales vo...

economics and business social sciences

• CV. Lavish Opulent Education
• DOI: 10.65688/ijseb.v1i3.41

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Tesis de maestría 2025

Plan de Marketing Digital Real Club El Condado

Martínez López, Alberto

Martínez López, Alberto; director de proyecto: Martín Herrero, José Manuel

• Spain
• Spanish; Castilian

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Artículo 2022 Acceso abierto Revisado por pares 2 citas

Penguatan Kelembagaan Desa Wisata melalui Promosi Digital Marketing di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang

Jenal Abidin · Rezka Fedrina · Revi Agustin

Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion st...

medical and health sciences clinical medicine social sciences psychology and cognitive sciences

• Sekolah Tinggi Pariwisata AMPTA Yogyakarta
• DOI: 10.36276/jap.v3i1.292

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Tesis de maestría 2022

Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

Nguyen, Pham Thuy Trang

Green marketing has increasingly gained the attention of corporate decision-makers and global firms. As several motivations lead companies to go "green," understanding what and how to communicate with the target audience to excel in the race of business performance is essential. Fortunately, digitalization has proposed...

business-to-business B2B companies Marketing social sciences Markkinointi

• Finland
• English

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Artículo 2025 Acceso abierto Revisado por pares

An Analysis of The Role of Digital Marketing in Shaping Consumer Purchasing Decisions in MSMEs In the Digital ERA

Sharren Christya Simon · Annisa Cahya Ningrum · Angellica Monica Luiskiy. S · Marco Hubertus Suwito · y 1 más

This study aims to analyze the role of digital marketing in shaping consumer purchasing decisions among MSMEs in the digital era through a literature review approach. The method used involves examining various scientific journals and relevant academic publications from 2024 - 2025 that discuss the relationship between...

economics and business social sciences

• PT. Riset Press International
• DOI: 10.59653/jimat.v3i03.2105

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Artículo 2025 Revisado por pares 6 citas

They misused me! Digital literacy’s dual role in AI marketing manipulation and unethical young consumer behavior

Usman Ahmad Qadri · Alsadig Mohamed Ahmed Moustafa · Mazuri Abd Ghani

Purpose Artificial intelligence (AI)-driven marketing has transformed the landscape of consumer interactions, but it also raises ethical concerns regarding perceived manipulation and subsequent unethical young consumer behavior. This study aims to investigate the direct and indirect effects of AI-driven marketing on un...

economics and business social sciences

• Emerald
• English
• DOI: 10.1108/yc-08-2024-2207

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Artículo 2025 Acceso abierto Revisado por pares

Construction and optimization of the digital marketing ecosystem for Baijiu enterprises: A case study of Kweichow Moutai Group

TIAN Wuxu, TONG Jun

With the rapid development of digital economy, the traditional marketing model of Baijiu enterprises has been difficult to meet the needs of consumers in the new era. Facing the digital wave, the Baijiu industry has explored digital transformation to enhance brand influence and market competitiveness. The current digit...

TP368-456 baijiu enterprises|digital marketing|digital transformation TP248.13-248.65 Food processing and manufacture

• Editorial Department of China Brewing
• English

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Artículo 2024 Acceso abierto Revisado por pares 4 citas

Marketing Strategies for Small and Medium Enterprises in Rural Areas

Abdul Haris

Purpose: This study investigates marketing strategies for small and medium enterprises (SMEs) in rural areas, focusing on leveraging local resources, community-based marketing, and digital integration to enhance competitiveness and sustainability. Research Design and Methodology: The research employs a qualitative appr...

2. Zero hunger 9. Industry and infrastructure economics and business social sciences

• Yayasan Pendidikan Bukhari Dwi Muslim
• DOI: 10.60079/acsr.v2i1.338

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