Buscador de Tesis y publicaciones académicas

A Study on Digital Marketing Strategies and Impact of Information Technologies-Overview

Dr..Karthikeyan S

Ever increasing development in technology, the use of Digital Marketing, Social Media Marketing and search Engine Marketing is also increasing. Digital Marketing is used by the marketers to promote the goods and services to the marketplace. Digital Marketing place an important role in increasing the sales of goods and...

The Role of Digital Transformation on Marketing Performance of Bird Cages in Ajibarang with Digital Marketing as a Mediation Variable

null Sarah Dien Hawa · null Angga Ari Prasetya · null Haza Lana Wigati

Micro, Small and Medium Enterprises (MSMEs) have an important role in increasing innovation and creativity so that they can improve economy. MSMEs can increase the community's economy by providing employment, and producing products or services needed by the community. More than 300 MSME bird cage craftsmen in the Ajiba...

PELATIHAN PEMASARAN PRODUK DARI LIMBAH SEKAM PADI MENGGUNAKAN DIGITAL MARKETING DI DUSUN BEDENG

Duwi Rahma Putri · Annafi Indra Tama · Hadi Mahmudah

The main problem that occurs is the low quality of human resources in mastering technology and the lack of public understanding in terms of marketing. To overcome this problem, it is necessary to conduct marketing training using digital marketing. The purpose of implementing digital marketing training is to provide an...

Digital marketing plan for the summer school of Hochschule München University of Applied Sciences

Menezes Tapioca, Julia

This thesis is the creation of a digital marketing plan for the commissioner, the Summer School program of Hochschule München University of Applied Sciences. This thesis focusses on social media marketing and current digital trends aiming the commissioner’s purpose of attracting more international students. In order to...

Pengaruh Digital Marketing Instagram Wulings Terhadap Brand Awareness Produk Air EV

Abdul Aziz · Indah Fajar Rosalina

Penelitian ini meneliti tentang pengaruh digital marketing terhadap brand awareness Air Ev Wulings Indonesia melalui instagram. Digital marketing dipilih karena menjadi ajang kegiatan masif dan efektif dengan menggunakan internet/media digital guna mendukung modern marketing untuk. Melalui digital marketing sasaran bis...

Role of Digital Marketing in Business Growth

Miss. Bhavana Santosh Kenjale

In modern days of information explosion, digital marketing has become highly influencing factor which has revolutionized the business and its marketing strategy as well. The digital marketing has become an essential ingredient of the business growth in India. The role of digital marketing and of content marketing speci...

Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort

Dimitrios Zoupos · George Spais

The article provides the primary material for scholarly discourse in digital marketing science related to online consumer behavior analysis for pharmaceutical and nutraceutical supplements during crises like the current pandemic of COVID-19. We examine the relationship between digital marketing ethics and consumer comf...

About Digital Marketing

John Lawson

Digital Marketing Analysis in Dental Healthcare: The Role of Digital Marketing in Promoting Dental Health in the Community

Buyung Nazeli · Yudi Sugiarto · Ahyar Wahyudi

Modern marketing must integrate digital technology to enhance efficiency and effectiveness in communicating value to consumers. This research aims to uncover the impact of digital marketing strategies on the number of patients visiting dental clinics. Subsequently, it seeks to evaluate whether the implementation of dig...

Understanding Digital Marketing Strategies and Their Implications: A Case Study of Huawei

Junbin Su

In today’s fast-moving business environment, digital marketing has become a key tool for organizations to connect with their target audience and strengthen their brand identity. Taking global technology giant Huawei as a case study, this article provides an in-depth look at its multi-dimensional digital marketing strat...