Buscador de Tesis y publicaciones académicas

ANALYSIS OF DIGITAL MARKETING PERFORMANCE AGAINST MAGGOT (HERMETIA ILLUCENS) MARKETING EFFECTIVENESS

Pradana, Dicky Surya Putra · Hartini, Sri

Maggot or Black Soldier Fly (Hermetia illucens) is a source of good quality protein. A household business can produce maggots, so developing and increasing production and marketing using digital marketing is necessary. It is believed that improving marketing performance can increase the readiness of producers to increa...

Digital Transformation Enablers Examining the Mediating Role of Digital Agility in Marketing Performance

null Hafiz Muhammad Basit · null Nadia Nasir · null Imran Akram

This paper reviews the impact of artificial intelligence, cloud computing, and analytics in digital marketing and specifically discusses the mediating effect of the digital agility. Based on the Dynamic Capabilities Theory, the research paper claims that digital technologies result in value creation because they help c...

Digital Marketing

John W. English

Plan de Marketing Digital GEINCO GRUPO

Cabal García, Álvaro

Cabal García, Álvaro; director de proyecto: Martín Herrero, José Manuel

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Neil Morris

Plan de Marketing Digital para Farmacia Catedral Cádiz

Colodro Martinez, Ana

Colodro Martinez, Ana; director de proyecto: Martín Herrero, José Manuel

Digital Marketing And Digital Transformation Of The University

E.N. Sheremetyeva

The article examines the issues of the transformation of the university and the development of the levels of the digital university. Special attention is paid to digital marketing as a core component of a digital university. The topicality of this problem consists in the fact that this is about not only the digitalizat...

Digital marketing as a digital revolution in marketing communication

Iwona Chomiak-Orsa · Konrad Liszczyk

Digitalisasi Marketing Dalam Mengembangkan Usaha Berbasis Teknologi di Desa Batu Karang Kecamatan Payung Kabupaten Karo

null Ikhwah Annisa · null Yenti Arsini · null Nova Fitri Yasdiana · null Ridho Afito · y 1 más

The development of digital technology has transformed the way businesses market their products and grow their businesses. This study aims to determine how digital marketing plays a role in developing technology-based businesses in Batu Karang Village, Payung District, Karo Regency. The method used was a qualitative app...

Post-Pandemic Online Promotional Strategies of Public Sector Banks: A Case Study of Kerala’s Evolving Economy

Dr Sajeev Kumar B · null Binitha R

This case study investigates the Online Promotional Strategies employed by Public Sector Banks operating in Kerala, India. With the proliferation of digital technologies, banks have increasingly turned to digital marketing strategies to enhance customer engagement, expand market reach, and improve overall competitivene...