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Abstract: Artificial intelligence (AI) has become an integral part of digital marketing. Existing research often frames AI as a capability enhancer that improves efficiency, personalization, and decision-making. This study adopts a different perspective by arguing that AI also acts as a structural constraint on marketi...
Ramadan, G. (Gilang) · Budarma, I. K. (I) · Mudana, I. G. (I)
Purpose: This research is to analyze the application of digital marketing of Balinese culinary tourism in Denpasar City, Indonesia, based on Geographic Information System. Research methods: The data collection is collected by examining and/or exploring several journals, books, and documents as well as sources of data a...
IndonesiaGeographic Information Systemeconomics and businesssocial sciences
Customer satisfaction currently plays an important role in increasing sales. One of them is utilizing digital marketing technology in the marketing process and increasing interest in purchasing a product. This study discusses the relationship between the influence of digital marketing and product quality on purchasing...
This study aims to examine the effect of digital marketing on consumer purchasing decisions in Sharia-based businesses. This research employed a quantitative approach using a survey method. The population consisted of consumers who had purchased products from Sharia-based businesses, while the sample included 100 respo...
Innovative digital marketing strategies are essential for businesses to stay competitive and reach their target audience effectively in the digital age. Augmented reality and virtual reality can provide immersive and interactive experiences for customers. Businesses can use these technologies for product demonstrations...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
Digital marketing is a new technology that has brought the internet into the social realm by introducing social media platforms such as social network sites, user-review websites, discussion forums, and smartphone applications, which are collectively referred to as online data and via which individuals may access and p...
5. Gender equalityeconomics and businesssocial sciences12. Responsible consumption
Agung Baitul Hikmah Agung · Tuti Alawiyah Tuti · Haerul Fatah Haerul · Taufik Wibisono Taufik
The growth of e-commerce has opened up opportunities for UMKM to expand their market and improve the welfare of rural communities. However, many UMKM do not yet understand their potential. This activity aims to help UMKM in Serang Village improve the marketing of their products through e-commerce and digital marketing...
As an important means for modern enterprises to promote their products and services, the effect of digital marketing is affected by a variety of factors, and the emergence of AIGC technology brings new possibilities for digital marketing, which not only improves the efficiency of marketing but also brings a more person...
The purpose of this study was to find out how the techniques, elements, processes and activities of MSME actors in using digital marketing to compete during the pandemic. Research on digital marketing strategies for MSME to compete in this pandemic era uses a qualitative method with a descriptive analytical approach. D...
economics and businesssocial sciences3. Good health
Cet article présente les principales caractéristiques de l’épistémologie pratiquée en marketing digital. Celles-ci sont analysées à la lumière des ruptures épistémologiques telles qu’elles ont été conceptualisées par Gaston Bachelard. Les points communs et divergences des épistémologies digitales face à celles du début...
RuptureBachelardEpistémologie[SHS] Humanities and Social Sciences
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