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Digital marketing has become an important tool for educational institutions in the modern era. With the increasing use of the internet, smartphones, and social media platforms, colleges are adopting digital marketing techniques to communicate with students, promote courses, and improve their institutional image. Digita...
The purpose of this article is to determine the contribution of digital marketing technologies to improving the quality of high-tech products in Kazakhstan, as well as to identify prospects for improving quality management practices in high-tech projects in Kazakhstan using a digital approach to marketing. Based on int...
High-tech projectsDigital economy of Kazakhstanengineering and technologyQuality management
This research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This study is qualitative research that explores individual perceptions. The d...
economics and businesssocial sciences8. Economic growth
The purpose of this study is to determine the role of digital marketing competency in facilitating innovation ecosystem readiness among MSMEs in Padang City, and how digital transformation and the adoption of digital marketing strategies mediate this relationship. The methodology chosen by the authors is aptly describe...
Digital marketing has transformed how brands promote products and engage customers. This paper provides a comprehensive overview of digital marketing, analyzing key strategies, emerging technologies, advantages, challenges, and the regulatory environment. Social media marketing, content marketing, search engine optimiz...
Digital marketing has revolutionized the way businesses promote their products and communicate with consumers in the modern business environment. The rapid growth of internet penetration, smartphone usage, social media platforms, and e-commerce has significantly changed consumer purchasing behaviour, making digital mar...
The opportunities offered by digital marketing are beneficial to all parties involved, both providers and users. Through various forms of digital marketing, shipping companies can grow their business and attract future employers and customers. Although the shipping industry is not always visible to customers, its servi...
As one very important discipline, marketing is directly focused on fully understanding customers, their needs and wants, so that companies can create product, idea or service that will fulfill them. Therefore, in order to promote and sale the products and/or services companies use all marketing activities available to...
Online transactions have been characterized by steady growth in recent years. This trend has not left aside developments in organizations in Kosovo. People who buy online are faced with technological equipment that often does not perform the right way as the customer requests or expects. The intranet connects the compu...
Social sciences (General)H1-99economics and businesssocial sciences
The paper builds on issues concerning the interface between entrepreneurial and digital marketing in the context of entrepreneurial SMEs. It proposes an analysis of the theoretical background integrated by a cross-case analysis based on in-depth interviews with entrepreneurs from SMEs belonging to different sectors and...
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