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126.547 resultados para «marketing digital»

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Capítulo de libro 2023 Revisado por pares 5 citas

Metaverse

Kavita Rani · Satinderpal Singh

In this chapter, the main study focus will be on the emerging opportunities and challenges to the metaverse in digital marketing domain and will provide more detailed scoping review of the concept. The findings from the literature conceptualize the prevailing opportunities and upcoming challenges for metaverse in digit...

  • IGI Global
  • DOI: 10.4018/978-1-6684-8312-1.ch015
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Artículo 2026 Revisado por pares

Digital Marketing Strategies and Brand Loyalty among Quoted Food and Beverage Firms in Nigeria

Akhigbe Doris Emila · O.V. Olulu-Briggs

The study examined the impact of digital marketing strategies on brand loyalty of the quoted food and beverage companies in Nigeria using brand trust as a moderating variable. The study was prompted by the prevailing competition among food and beverage businesses in Nigeria and the fact that businesses need to leverage...

economics and business social sciences
  • SASPR Edu International Pvt. Ltd
  • DOI: 10.36348/gajeb.2026.v08i04.009
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Artículo 2024 Revisado por pares

Teknologi Informasi Digital Marketing Pada Urban Farming Pemasaran Sayur Hidroponik Di Kabupaten Asahan

Nasrun Marpaung · Elly Rahayu · Zulfan Efendi · Aldi Febbrian · y 1 más

This study aims to analyze the implementation of information technology in digital marketing in urban farming, especially in improving hydroponic vegetable marketing in Asahan Regency. The development of information technology has opened up new opportunities for urban farming actors to expand market reach through digit...

economics and business social sciences
  • LPPM STMIK Royal
  • DOI: 10.33330/jurdimas.v7i4.3488
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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategy for Fashion Products on Tiktok

Riezky Ramadhan · Eka Aprilia Khoeruh Umanah · Khaerudin Imawan

This research discusses the continuously evolving digital era, where marketing strategies play a crucial role in achieving sustainable sales growth in the e-commerce sector. The study aims to explore digital marketing strategies for fashion products on the TikTok platform, with an emphasis on efforts to connect consume...

  • Ridwan Institute
  • DOI: 10.46799/jsa.v6i7.2443
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Artículo 2026 Acceso abierto

Evolution of Retail Marketing: A Historical Study from Traditional Markets to Digital Retail

Mildred Karki

Abstract Retail marketing has undergone a significant transformation over the last few decades. From traditional open markets and small neighbourhood stores to highly technology-driven digital platforms, the way businesses reach customers and manage relationships has changed dramatically. This research paper aims to st...

  • Zenodo
  • DOI: 10.5281/zenodo.19676860
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Artículo 2026 Acceso abierto Revisado por pares

Analisis Dampak Strategi MSDM pada Kinerja Pemasaran: Peran Moderasi Budaya Organisasi

Helendra Helendra · Haderah Haderah · Andis Febrian · Zulvaruri Sintia Putri

The increasingly fierce competition in digital marketing requires MSMEs and startups to not only rely on promotional strategies, but also on human resources and a work culture that supports rapid adaptation. In practice, many digital businesses face limitations in human resource management and organisational culture th...

economics and business social sciences
  • Universitas Pahlawan Tuanku Tambusai
  • DOI: 10.31004/joecy.v6i1.6656
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Artículo 2023 Acceso abierto Revisado por pares 5 citas

Entrepreneurial Orientation Studies on Food And Beverage MSMEs To Examine The Effects of Social Media Marketing and Digital Content Marketing Activity on Business Performance

Dwi Retno Aryani · Meylani Tuti

The Indonesian government is encouraging the MSME sector to go digital following recent technological advancements to optimize its potential and productivity. The purpose of this study is to ascertain the impact of social media marketing (SMM) and digital content marketing activities (DCMAs) on entrepreneurial orientat...

HF5001-6182 economics and business social sciences 8. Economic growth
  • School of Business, IPB University
  • DOI: 10.17358/ijbe.9.3.513
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Tesis de maestría 2015

Examining how B2B SMEs navigate the challenges and opportunities of digital marketing through the lens of Everyman Legal

Buckley, Thomas

Summary Purpose - The present research aims to explore the digital marketing strategy of Everyman Legal, a business-to-business (B2B) small and medium-sized enterprise (SME) law firm. Specifically, areas of exploration include perceptions of digital marketing from a B2B SME, opportunities and difficulties surrounding d...

economics and business social sciences
  • University of Nottingham
  • United Kingdom
  • English
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Innovative Marketing Strategies in the Digital Era: Systematic Literature Review Analysis

Thomas Nadeak · Agus Rahayu · Heny Hendrayati

Running a business in the modern era is different from business in the past. Business today is greatly influenced by technological advances, for those who master the touch of technology in marketing, they are the ones who can market products, especially in the current digital era. This research aims to gain an understa...

economics and business social sciences
  • PT. Sanskara Karya Internasional
  • DOI: 10.58812/wsshs.v2i01.549
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Artículo 2022 Revisado por pares

Use of digital marketing communication strategies in the promotion of higher education in selected private universities in South West, Nigeria

OMOLOLA OLUWASOLA · GOODLUCK LAYEFA · ISRAEL OLUWASEUN TAIWO

Abstract Digitization is altering marketing communication practice globally. The study evaluated the usage of digital marketing communication methods to promote private higher education in Nigeria's South Western region. The study looked into how private universities use digital marketing to promote themselves. digital...

social sciences education
  • Association of Media and Communication Resear...
  • English
  • DOI: 10.67107/jcmr.2022.511
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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