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This chapter examines the pivotal role of neuromarketing as a digital marketing strategy in deciphering the dynamic evolution of marketing communication. Rooted in neuroscience and psychology, neuromarketing employs advanced neuroscientific tools to unveil subconscious consumer responses. In the context of the digital...
The purpose of this study is to examine digital marketing practices in small and medium industries. The aspects studied include the digital marketing strategies and tactics used, as well as the level of difficulty experienced by small and medium-sized industries when marketing digitally. Respondents in this study were...
The research aims to investigate the impact of Green Digital Marketing, Brand Awareness, and Celebrity Endorsement on the loyalty of Wardah cosmetic product consumers. In an era of continuous digital development, the use of marketing technology has become increasingly important for companies to promote products while c...
Employers seeking to capitalize on current marketing graduates’ technological savvy may find a disappointing gap between their expectations and students’ digital preparedness. This study examines these issues by investigating female students’ attitudes and expectations with regard to using digital tools in marketing co...
5. Gender equality9. Industry and infrastructure4. Educationeconomics and business
The cosmetics industry is currently a very large business prospect and provides a fairly broad market opportunity. One of the marketing strategies used by beauty companies is the use of brand ambassadors and digital marketing to compete, maintain and increase the company's profit level. This study aims to determine the...
Digital marketing enables firms to strategically distribute content to their clients and consumers, facilitating two-way contact and exchanges between organisations and audiences. Organisations can use this fact to effectively convey signals about sustainability in their operations and products, aiming to set new trend...
economics and businesssocial sciences11. Sustainability12. Responsible consumption
This study aims to evaluate the level of digital marketing tool usage among 3-star, 4-star, and 5-star accommodation businesses in Bolu. Utilizing content analysis, a qualitative research method, the study examined the websites, social media accounts, and search engine advertisements of these businesses. Through coding...
This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT...
2. Zero hungereconomics and businesssocial sciences
This analysis examines the influence of both traditional marketing channels– such as billboards,radio, and TV ads—and digital platforms on domestic box office revenue (U.S. and Canada) in a post-pandemic context. With the continued prominence of digital media following the COVID-19 pandemic, this research aims to ident...
As the automotive industry transitions from "incremental expansion" to "deepening existing markets," digital marketing is emerging as a critical battleground for cost reduction and efficiency enhancement. This study focuses on the "platform AI large model foundation" system, exploring how to integrate open-source large...
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