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This chapter delves into the changing landscape of marketing in the digital age. It examines the evolution of the traditional marketing mix, the proliferation of digital media platforms, the rise of MarTech, and the emergence of P-PACE as an eighth element in the marketing mix. This research highlights the profound imp...
The number of high school graduates continues to increase every year, followed by the growth in the number of universities that trigger competition in attracting new students, including Universitas PGRI Semarang. To face this competition, universities utilize digital marketing, direct marketing, and brand image as prom...
Using primary and secondary data, this case study analyzes the issue KORFEZ must face during the COVID-19 pandemic and demonstrates how KORFEZ may deal with its lack of digital marketing-related initiatives and digital communication weaknesses throughout the pandemic. It highlights the need of making judgments while co...
Dadan Sundara · Rudi Laksono · Junias Robert Gultom
The Covid-19 pandemic provides impact drops visitors at tourist Setu Babakan that affect the decline in the turnover of sales for the SMEs. They need new strategic to change conventional marketing to the digital marketing should be done by SMEs to recover turnover of sales. On the other hand, the background education o...
AbstractScholars and practitioners both acknowledge that agility is crucial in leading a digital transformation effort. However, empirical and theoretical research on agile capabilities in an international digital marketing setting is severely lacking. Drawing on qualitative research design methods, this exploratory si...
The role of marketing in the field of information technology (IT) has become increasingly crucial in today's digital landscape. This abstract explores the significance of marketing in IT, focusing on its transformative impact on technology-driven industries. It delves into the key aspects of marketing strategies specif...
9. Industry and infrastructureeconomics and businesssocial sciences
Purpose: This community service program aims to support Micro, Small, and Medium Enterprises (UMKM) in developing and implementing digital marketing strategies. As a key pillar of Indonesia’s economy, many UMKM still rely on traditional marketing methods, which are less effective in reaching broader markets. Methodolog...
The financial services industry is undergoing significant changes due to various technological advancements. A prominent example of this digital revolution is the unprecedented growth of Financial Technology (FinTech), which is currently challenging traditional banking. Beyond the rise of FinTech, another key component...
MarketingFOS: Economics and businessElaborationFinTech's
Kartika Wulandari · Mirna Dianita · Yogo Heru Prayitno · Rina Tresnawati · y 2 más
MSMEs (Micro, Small, and Medium Enterprises) play an important role in Indonesia's economy, but often face various challenges related to financial management and marketing, particularly in determining cost of goods sold and digital-based marketing. This research focuses on implementing Community Service (PKM) to provid...
Adam Iskandar Zulkarnain · Abdul Rauf Ridzuan · Mohamad Hafifi Jamri · Yusa Djuyandi · y 1 más
Technology and innovation are pivotal in advancing the tourism sector and shaping tourist activities in Malaysia. In response to challenges such as social distancing and safety regulations following the COVID-19 pandemic, chain hotels are forced to find new ways to attract customers. Since digital tools greatly impact...
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