Buscador de Tesis y publicaciones académicas

When Content Goes Viral: Analyzing the Structure and Trends of Viral Marketing Research in the Digital Age

Muhamad Ariza Eka Yusendra · Cahyani Pratisti · Niken Paramitasari

This study examines the intellectual structure and future directions of viral marketing in the digital era through a bibliometric review of 4,629 Scopus-indexed articles collected on July 24, 2025. Using bibliographic coupling and co-word analysis via VOSviewer, this study identifies four major clusters shaping the cur...

THE EFFECTIVENESS OF ELECTRONIC MARKETING IN THE TOURISM SECTOR

Namozov Shahzod Maxmud o'g'li · Worldly Knowledge Publishing Centre

Electronic marketing has become an important instrument for promoting tourism products, attracting potential tourists, and improving communication between tourism businesses and customers. This article examines the effectiveness of electronic marketing in the tourism sector by focusing on digital advertising, social me...

Digital Marketing Strategies for Value Co-Creation

Wilson Ozuem · Michelle Willis

Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence

Benish Shabbir · Xiaodong Qiu

Plan de Marketing Digital de Ruta 17

Morales Garcia, Alvaro

Morales Garcia, Alvaro; director de proyecto: Martín Herrero, José Manuel

Tourism destinations' digital marketing: Current trends and issues

Helena Surya · Rano Kartono Rahim · Mohammad Hamsal · Asnan Furinto

Promoting Valencia as a tourism destination : online marketing with digital, mobile and social media

Varis Pirkko

Creating Emotional Value in Digital Markets: An Exploratory Study of Experiential Marketing

Saumya Trivedi · Prof. Kranti Singh

The rapid digitalization of markets has fundamentally transformed consumer–brand interactions, compelling organizations to move beyond transactional marketing toward experience-driven engagement strategies. In this context, digital experiential marketing has emerged as a critical approach for creating immersive, intera...

Penerapan Labelisasi Halal dan Digital Marketing untuk Meningkatkan Minat Beli Konsumen Otak-otak Bandeng Kabupaten Gresik

null Karisma Wati · null Maziyah Mazza Basya

Otak-otak bandeng is one of the popular traditional foods in Gresik Regency. However, to increase consumer buying interest, it is necessary to carry out an effective marketing strategy. This study aims to determine the application of halal labeling and digital marketing in increasing consumer buying interest in milkfis...

Small and Medium Enterprises (SMES) in The Era Digital Marketing Technology

Aries Kurniawan* · null Suwarno · Beni Dwi Komara · Ismi Rajiani · y 1 más

The way of marketing products or services for now has changed. Currently marketing does not have to be done by meeting in person. Simply by using the digital marketing application, entrepreneurs can make sales without being limited by space and time. However, the development of digital technology is not accompanied by...