Buscador de Tesis y publicaciones académicas

Digital Marketing Research Report on Haba (Ningbo) International Trading Co., Ltd.

Wenjie Liu

This study focuses on Haba (Ningbo) International Trading Co., Ltd., a cross-border e-commerce subsidiary of a Dutch group. It analyzes the company’s digital marketing macro and micro environment, STP strategy, and 4Ps marketing mix. The findings show the company has a sound marketing system and clear positioning but f...

Pembinaan Optimalisasi Peran Perempuan Desa dalam Literasi Inovasi Digital Marketing Guna Menjaga Keberlangsungan Usaha di Desa Kelungkung

null Zulkieflimansyah Zulkieflimansyah · null Hasrul Sani · null Lesnawati Lesnawati

The main purpose of this community empowerment activity is to provide guidance on optimising the role of village women in digital marketing innovation literacy to maintain business sustainability in Kelungkung Village. The methods used in this community service activity are tutorial methods, mentoring methods, discussi...

Pengaruh Digital Marketing Bighit Entertainment(Bts) dan minat Pembelian Album/ Merchandise Terhadap Keputusan Daya Beli Fans( Studi Kasus Pada E-Commerce Weverse )

null Suyono Suyono · null Sofiani Afifah Hariyanto

This study aims to identify the influence of digital marketing BigHit Entertainment, a kpop agency in the digital era, especially in Indonesia. Research on digital marketing strategies and album sales of the current K-pop group, namely BTS, as well as before and the purchasing power of fans. Quantitative research uses...

Improving Marketing Management in Higher Education Institutions Under the Conditions OF Digital Transformation

Khodjayeva, P. S. (PhD)

The article highlights the issues of improving marketing management in higher education institutions under the conditions of digital transformation. The rapid development of digital technologies requires a fundamental renewal of marketing strategies in educational institutions. Based on International experience, statis...

DIGITAL MARKETING STRATEGIES AND TOOLS WHEN INTERACTING WITH GEN Z

Olga A. Muravyova · Elena A. Vechkinzova · Alina V. Kazantseva

The article discusses the concept of Generation Z and its main characteristics. The features of Generation Z thinking that affect the effectiveness of marketing communications are considered. The main channels of digital marketing, the advantages of its use and trends are identified and considered. The main digital mar...

Content Marketing Planning, Execution, and Measurement

Fan Lu

Capacités marketing des plateformes de fraudes publicitaires : la face cachée du marketing digital

Richet, Jean-Loup

The Rise of Digital Influencers: Shaping the Future of Marketing

Rianti Ibrahim

Brand promotion has shifted from traditional media to social media platforms due to the rise of digital influencers, which has completely changed marketing techniques. Influencers with millions of followers have a big influence on how people behave, influencing their tastes and choices. This essay examines digital infl...

ROLE OF AI IN DIGITAL MARKETING: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS

Dr. Manoj Bansal and Ms. Asmita Choudhary · Dr. Bharath. S

This Paper demonstrates the role of artificial intelligence (AI) in digital marketing through systematic literature review and bibliometric analysis. AI transformed digital marketing in view how businesses examine consumer behaviour, personalize content and automate marketing. A datasheet with 200 paperswas downloaded...

PENGARUH PEMASARAN DIGITAL DAN PEMASARAN HUBUNGAN PELANGGAN TERHADAP LOYALITAS PELANGGAN WILL FITNESS KELAPA GADING JAKARTA UTARA

null Rosdiana · Julnifer Sitorus

The analyze the influence of digital marketing and customer relationship marketing on Customer Loyalty at Will Fitness Kelapa Gading, North Jakarta. This research is included in the category of causal associative research using a quantitative approach. The population in this study were members of Will Fitness Kelapa Ga...