Buscador de Tesis y publicaciones académicas

Growth in Digital Marketing sector- Analysis of 5 Selective Sectors in India

Dr. Kavita Indapurkar · Kushagra Tyagi

Investigating the growth trajectory of the digital marketing industry within five specific Indian sectors—e-commerce, healthcare, education, finance, and real estate—is the goal of this study. This study's main goals are to clarify the critical role that digital marketing has had in influencing these sectors' business...

Digital Marketing

Karl Moore · Niketh Pareek · Marie Parent · Misako Furuya

Capacités marketing des plateformes de fraudes publicitaires : la face cachée du marketing digital

Richet, Jean-Loup

Meme Marketing: Leveraging Internet Culture's Influence for Digital Marketing towards customer retention

Autoría no especificada

Contemporary and Emerging Content Marketing Trends

Simone Kurtzke

Digital Marketing

Autoría no especificada

Marketing

Paul Baines · Sara Rosengren · Paolo Antonetti

Marketing answers questions such as: How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? The tex...

DIGITAL MARKETING AS A STRATEGIC MANAGEMENT INSTRUMENT FOR TOURISM CLUSTERS

Shakhnoza A. Karimova

The article examines the evolving role of digital marketing as a strategic management tool in tourism clusters, extending Porter’s cluster theory and the smart tourism concept. Digital marketing is no longer just a communication channel; it is becoming a managerial mechanism that integrates marketing, analytics, and st...

Digital Marketing Strategies for Enhancing Global Brand Visibility and Customer Engagement

VASUDHA M G · Dr. H H Ramesha · Naveen Kumar B

Digital marketing has become indispensable for enhancing global brand visibility and fostering customer engagement in an increasingly digitalized marketplace. This study examines the efficacy of key digital marketing strategies including SEO, social media, AI-driven personalization, influencer collaborations, and conte...

Peran Mediasi Digital Marketing dalam Pengaruh Brand image dan Brand Trust Terhadap Purchase Intention Pusat Oleh-Oleh Gudange Tahu Takwa

Isma Ulfaturrosida · Dien Mardhiyah

This study aims to analyze the effect of brand image and brand trust on purchase intention, mediated by digital marketing, among consumers of Gudange Tahu Takwa (GTT) Souvenir Center. The main issue addressed is the suboptimal digital marketing strategy, which has impacted customer purchase intention, especially among...