Buscador de Tesis y publicaciones académicas

Peningkatan Kompetensi Pemasaran Produk Melalui Pelatihan Digital Marketing Bagi Pelaku UMKM

Ardiyansyah Ardiyansyah · Fahrizal Fahrizal · Ayu Nurkhayati


 The purpose of this community engagement activity is to provide additional knowledge and skills for business practitioners in the form of Digital Marketing Training, with the aim of boosting product sales for Micro, Small, and Medium Enterprises (MSMEs) in Pamucak Village, Cermin Nan Gedang District, Sarolangun...

Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic

Finny Redjeki · Azhar Affandi

The Covid-19 pandemic since the beginning of 2020 has changed all aspects of people's lives. The community must start a new life adaptation where the implementation of health protocols is not only mandatory but also a lifestyle trend. One of the new habits that many people are starting to implement is online shopping....

Impacts of digital marketing on brand awareness and a research

Coşkun, Cem

Bu çalışmada dijital pazarlama araçları ve platformlarının markaların bilinirliği üzerindeki etkisi araştırılmakta ve bu doğrultuda tüketicilerin marka farkındalığının yaratılması ve artırılmasında dijital pazarlama araçları ve platformlarının etkili olup olmadığı analiz edilmektedir. Çalışma kapsamında mevcut literatü...

Plan de Marketing Digital para La Armería El Cazador

Jiménez Callejo, Mario

Jiménez Callejo, Mario; director de proyecto: Martín Herrero, José Manuel

Flash in tema di �digital marketing�

Gambetti Rossella Chiara

Review of: "MCDM Methods for Digital Marketing Technologies: Assessment & Evaluation"

Çalışkan, Berna

Beyond Reality: Exploring Bibliometric Trends in Metaverse Integration with Digital Marketing

Pallavi Bhardwaj · Rupali Khurana · Vinay Pal Singh

In recent years, the idea of a metaverse has gained substantial popularity. The metaverse has transformed virtual experiences, providing enterprises with different and innovative ways to engage with customers. Digital marketing methods have also changed to accommodate this new environment. This paper presents a compreh...

Impact of "Instagram" on digital-based Islamic marketing: Islamic Marketing Mix discussion

Endang Sungkawati · Rd. Heri Solehudin · Mohammad Rosyidi · Samiksya Madhukullya

It is widely agreed upon that the progress in information and communication technology has significantly changed all aspects of entrepreneurship, including business and Islamic marketing. This poses challenges and opportunities for business people involved in Islamic digital media marketing. The main obstacle in Islami...

DIGITAL MARKETING TRANSFORMATION IN THE ERA OF DIGITIZATION: FROM TRADITIONAL METHODS TO INNOVATIVE PRACTICES

Svitlana Chernobrovkina · Andrii Chernobrovkin

У статті досліджено цифрову трансформацію маркетингу, визначаючи її як неперервний процес адаптації маркетингових стратегій до швидкозмінних технологічних інновацій та змін у споживчих уподобаннях. Перелічено етапи розвитку цифрового маркетингу за технологічним прогресом та змінами у поведінці споживачів. Детально розг...

O Impacto da Evolução do Marketing Digital: Estudo Aplicado à Voltface

Silva, Juliana Gonçalves dos Santos Alves da

O marketing tem passado por uma constante evolução ao longo dos anos, influenciando tanto as interações pessoais como as estratégias empresariais. Neste contexto, o marketing digital destaca-se como um fator essencial para o sucesso das organizações, possibilitando a criação de estratégias de comunicação eficazes, que...