Buscador de Tesis y publicaciones académicas

Digital Marketing Produk Usaha Mikro, Kecil, dan Menengah Lurik Mozaik

Adhianty Nurjanah · Nano Prawoto · Iswanto Iswanto

During COVID-19, the micro, small and medium enterprise (MSME) sector was the most affected. Many MSMEs went out of business due to failing to adapt to these conditions. MSME Batik Lurik Mozaik Sumberadi Sleman Yogyakarta is one of the MSMEs affected and needs digital marketing assistance in marketing. This service met...

Penguatan Koperasi Alumni Brawijaya Dalam Pengembangan UMKM Corner Pasar Kasin Kota Malang

Dian Ferriswara · Fedianty Augustinah · Anik Vega Vitianingsih · Veronika Nugraheni Sri Lestari · y 1 más

The problems faced by the UMKM Corner of the Kasin Market in Tanjungrejo Village, Sukun District, Malang City are: (1) Making marketing plans (digital marketing) for UMKM Kota Malang products that are members of the UMKM Corner Pasar Kasin (2) Completing digital marketing by creating an account marketplace. (3) Financi...

AI-Enabled Digital Marketing: Transforming Strategy, Engagement and Outcomes

Dr. Pravin S. Borase

Artificial intelligence (AI) is revolutionising digital marketing by enabling automation, personalisation, and data-driven decision making on an unprecedented scale. This study critically evaluates the effects on marketing performance, consumer engagement, ROI, and strategic efficacy of integrating AI technologies into...

<p>The Role of Digital Marketing in Strengthening Rural Enterprises: A Comparative Analysis of the Western Balkans&nbsp;</p>

Milena Cvjetković · Bojana Ostojić

Aim: This paper explores the impact of digital marketing on the business performance and market integration of rural households and enterprises in the Western Balkan countries, with focus on the application of digital tools and strategies to increase market participation and visibility of rural products and services. M...

ROLE OF DIGITAL MARKETING IN THE DEVELOPMENT AND SUCCESS OF WOMEN ENTREPRENEURSHIP

Indhuja M, Dr. Ramesh Kanna M

Digital marketing has really changed the way businesses work by making it possible for them to grow andbe seen. This study is about how digital marketing helps women who start their businesses. It looks at howthe internet and online advertising help these women reach customers make more money and build a brand.We talke...

A measurement exploring the relationship between customer engagement and digital transformation in restaurants

Van Ninh, Nguyen · Danko, Lukáš

This research aims to explore and analyze how adopting digital transformation initiatives and leveraging e-marketing techniques can influence various aspects of restaurant operations to improved sales outcomes. This research aims to develop models that explore the connections between based on the principles of the Tech...

Identifying the gaps in digital marketing in a Finnish consulting company

Vuola, Santeri

Tämän kandidaatintutkielman tarkoitus oli selvittää, kuinka suomalainen konsultointiyritys voisi parantaa digitaalista markkinointiaan, ja sitä kautta saada enemmän leadejä. Tutkielman teoriatausta perustuu aiempaan tutkimukseen liittyen digitaaliseen markkinointiin, sekä asiakashankintaan. Tutkielma tavoittelee konsul...

Social media marketing through digital marketing channels

Biçer, Derya Fatma

An Analysis on building Brand Awareness through Digital Marketing Initiatives

Krishnaprabha, S. · Tarunika, R.

The study aims to investigate the effects of Digital marketing in brand awareness. Data were collected through random questionnaires and has been given to the consumers. The collected data has been analyzed with the help of various statistical tools and techniques. The final results indicate that Digital marketing acti...

What is digital marketing?

null Raj Soni

Digital marketing, at its most basic level, relates to advertising that is provided through digital channels like as search engines, websites, social media, email, and mobile applications, among others. Digital marketing is the technique through which businesses promote their products, services, and brands via the use...