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For biopharmaceutical organisations, connecting digital marketing to prescriptions can be difficult. Traditional metrics such as visitors, search engine traffic and click-through rates fail to articulate the customer experience and do not correlate with overall prescription lift. This article demonstrates how biopharma...
The digital economy and new technologies are bringing significant changes to various areas of activity, including tourism. With the advent of digital tools, it has become possible to significantly improve marketing strategies and the quality of tourism services. In this article we will look at how digital tools contrib...
9. Industry and infrastructureeconomics and businesssocial sciences
Small and medium-sized enterprises (SMEs) in Anambra State face significant challenges in implementing strategic marketing practices, crucial for gaining a competitive advantage. This study examined the effect of strategic marketing and the competitive advantage of SMEs in Anambra State. The specific objectives are to...
Strategic Marketing Practiceseconomics and businesssocial sciencesCompetitive Advantage
Rachmawati, M. A. (Maulidina) · Afifi, S. (Subhan)
The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various in...
Local Radio, Listener Interestmedia and communicationsIndonesiasocial sciences
Digital technologies have changed the way organizations communicate, attract clients, and create value in modern business settings. This study examines how digital marketing affects the performance of service-based firms in a competitive market. It focuses on three main areas: customer acquisition, brand image, and sal...
This study analyzes the potential of digital marketing for MSME Ngijabule in Surabaya, focusing on strategies to improve competitiveness in a competitive culinary market. Based on a SWOT analysis, MSME Ngijabule has strengths such as product variety, affordable pricing, and rapid expansion, but also faces weaknesses su...
This article analyzes and explores the application of advanced digital marketing techniques in the creation and promotion of an online trading platform. With the increasing prevalence of e-commerce, it is crucial for online trading platforms to employ effective digital marketing strategies to attract and engage custome...
Athlone Institute of Technology is once again partnering with Midlands-based companies to help them fill their digital marketing resource gaps using final year students’ knowledge of cutting-edge digital marketing methods as part of an innovative ‘live’ capstone project. The hugely successful initiative, which is now i...
Digital marketing proejctsDigital marketingStudent projects - Athlone Institute of Technology4. Education
As a developing country, Indonesia is a potential market. New businesses in the food and beverage industry emerged as a result of the Indonesian people's tendency to like fast food. The aim of this research is to identify the factors that influence PT's marketing performance. Cipta Aneka Selera, including digital marke...
2. Zero hungereconomics and businesssocial sciences
Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt...
HF5549-5549.54. Educationeconomics and businesssocial sciences
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