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Guerrilla marketing provides a novel and economical approach to audience engagement through surprise and inventiveness. This marketing strategy uses cognitive and emotional cues to provide unforgettable experiences that appeal to customers. In order to turn audiences from passive recipients of a brand's message into ac...
digital landscapemedia and communicationsEconomics as a sciencesocial media
This paper summarizes results of a longitudinal study of Generation Z and their use of digital marketing platforms. It expands current research by integrating culture theories into this analysis. In this way Generation Z can be seen as a niche market and as a subculture worthy of further analysis for business, marketer...
Digital marketing has become an important strategy for higher education institutions in attracting prospective students, especially Grade 12 students who actively use digital platforms to search for university information. This study uses a quantitative approach with 130 Grade 12 students in Surabaya as respondents. Th...
Abstract: The study is to examine the impact of digital marketing on the customer buying behavior and to find out the customers are sensible of digital marketing and the digital channel’s impact on their purchase decision. The study is carried out through checks from 148 respondents and Responses from the client. The r...
Digital technologies are increasingly changing the banking industry, especially with regard to the design and implementation of marketing strategies by financial institutions. Among the various digital technologies, gamification has been identified as a promising method for improving customer engagement, experience, an...
This empirical research paper examines the potential impact of digital marketing technologies on healthcare delivery and patient satisfaction in Uzbekistan, using a SWOT analysis approach. Despite the increasing adoption of digital marketing technologies in healthcare globally, their use and impact in Uzbekistan remain...
Digital marketing, as a product of the rapid development of information technologies, has become a key segment of contemporary business, artistic production, communication, and brand positioning in the public sphere. This paper explores the fundamental concepts, strategies, and tools of digital marketing, with a specia...
O livro "Do Sonho à Realidade: Marketing Digital para Empreendedores Modernos", de Thaina de Oliveira Marquez, apresenta um guia prático sobre estratégias de marketing digital com foco no setor imobiliário de luxo, mas aplicável a outros nichos. Baseando-se na experiência da autora como sócia e diretora de marketing da...
EmpreendedorismoEngajamentoMarketing Digitaleconomics and business
The digital marketing landscape is undergoing a seismic transformation, and at the forefront of this evolution are Virtual Influencers (VIs). As editors of Redefining the Future of Digital Marketing With Virtual Influencers, we are excited to present this volume, which explores a dynamic and increasingly influential fa...
The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the...
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