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126.546 resultados para «marketing digital»

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Publication 2026

Codebook and Coding Manual for the Study of Youth Exposure to Marketing on Digital Media

Food Policy Research Program

This document describes the approach to coding screen capture data collected for a study assessing youth (aged 8-17) exposure to food and beverage marketing on digital media; secondary outcomes included marketing of alcohol, tobacco, cannabis, and gambling on digital media.

Public health Public health nutrition media and communications social sciences
  • University of Illinois Chicago
  • DOI: 10.25417/uic.31245409
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Conjunto de datos 2024 Acceso abierto

Appendix for 'Current Trends of Digital Marketing in the Indian Pharmaceutical Industry'

Anthuvan, Thamburaj

This appendix provides supplementary materials for the research paper titled "Current Trends of Digital Marketing in the Indian Pharmaceutical Industry." It includes detailed survey questions, statistical analyses, reliability and validity reports, and comparisons of digital marketing strategies between Indian and mult...

  • Zenodo
  • DOI: 10.5281/zenodo.13907235
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

MEDIATING INTELLECTUAL CAPITAL ON DIGITAL MARKETING FOR MARKETING PERFORMANCE IMPROVEMENT OF COPPER-BRASS CREATIVE INDUSTRY SMEs

Yuni Pambreni · Udriyah Udriyah · Dwi Rachmawati

This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent...

9. Industry and infrastructure economics and business social sciences
  • Universitas Sangga Buana YPKP
  • DOI: 10.32897/techno.2023.16.2.2822
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Artículo 2022 Revisado por pares 9 citas

Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM

Areej Algumzi

Digital marketing has replaced traditional marketing approaches due to an increase in the access to internet and communication technologies across the globe. In addition, it has created an opportunity for SMEs with limited market and funding to promote their brand across different regions, supporting balanced regional...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • Oxbridgepublishinghouse
  • DOI: 10.33182/tmj.v10i1.1414
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Publication 2025 Acceso abierto

COMPARISON OF ADVANTAGES AND DISADVANTAGES OF CHATBOTS IN MARKETING COMMUNICATION - USING THE METHOD OF SYSTEMATIC LITERATURE REVIEW

Križanec Cvitković, Maja · Globočnik Žunac, Ana · Martinčević, Ivana

Advances in digital marketing have brought significant changes in the way companies promote their products and services. Chatbots have become a valuable tool in digital marketing. The aim of this paper is to research the advantages and disadvantages of chatbot communication in the field of digital marketing. The resear...

SLR systematic literature review digital marketing chatbots
  • CRODMA – Croatian Direct Marketing Associatio...
  • Croatia
  • English
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Prospects for Using Marketing Technologies in Phygitalization of Library Services. Part 2

A. I. Kapterev

The purpose of the work: In the previous article on this topic, we considered such areas of digital marketing in the library user services: a) search engine optimization (SEO); b) engagement marketing; c) advertising on social networks. In this article, we will analyze: a) thematic and behavioral advertising; b) retarg...

social sciences other social sciences
  • State Public Scientific Technological Library...
  • DOI: 10.20913/2618-7515-2024-4-93-102
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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Transformation of Traditional Marketing to E-Marketing: A Theoretical Review of Digital Technology Utilization Impact Against Business Marketing Competitiveness

Dea Kriseta Paramastri

This research is a literature review aimed at describing the impact of the transformation from traditional marketing to E-Marketing, focusing on the use of digital technology on business marketing competitiveness. Through the literature review method, this research collected and analyzed various literature sources from...

economics and business social sciences
  • LPPM Universitas Syiah Kuala
  • DOI: 10.24815/jr.v7i2.38394
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Conjunto de datos 2026 Acceso abierto

ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES

Narzieva Gulnoza Akbarovna · Karimov Abdulaziz Xamza Ugli

Artificial Intelligence (AI) plays a key role in digital marketing by supporting predictive marketing, programmatic advertising, real-time bidding, and content optimization. It enables companies to analyze consumer data, predict customer behavior, and create personalized campaigns, improving marketing efficiency, custo...

  • Zenodo
  • DOI: 10.5281/zenodo.19219170
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Artículo 2018 Acceso abierto Revisado por pares 9 citas

Digital marketing in dentistry and ethical implications

Ana de Lourdes Sá De Lira · Bruna Mouzinho Magalhães

With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics. Digital marketing is one of the fastest growing available resources among health professionals, who use websites and social networks as a means of communication...

medical and health sciences clinical medicine 3. Good health
  • Editora Cubo
  • DOI: 10.14295/bds.2018.v21i2.1524
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Artículo 2025 Acceso abierto Revisado por pares

THE ROLE OF DIGITAL MARKETING METAVERSE IN THE DEVELOPMENT OF GARMENT, KNITTING AND APPAREL ENTERPRISES

Abdulaziz Aliev

The current article concentrates on the key attributes of digital marketing metaverse as well as reviews the conceptual parts of metaverse. Moreover, it studies the elements of digital marketing metaverse mostly accustomed being implemented in garment, apparel enterprises and fashion industry.

  • Shafi Science Center Ltd
  • DOI: 10.60078/2992-877x-2025-vol3-iss9-pp354-360
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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