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This document describes the approach to coding screen capture data collected for a study assessing youth (aged 8-17) exposure to food and beverage marketing on digital media; secondary outcomes included marketing of alcohol, tobacco, cannabis, and gambling on digital media.
Public healthPublic health nutritionmedia and communicationssocial sciences
This appendix provides supplementary materials for the research paper titled "Current Trends of Digital Marketing in the Indian Pharmaceutical Industry." It includes detailed survey questions, statistical analyses, reliability and validity reports, and comparisons of digital marketing strategies between Indian and mult...
This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent...
9. Industry and infrastructureeconomics and businesssocial sciences
Digital marketing has replaced traditional marketing approaches due to an increase in the access to internet and communication technologies across the globe. In addition, it has created an opportunity for SMEs with limited market and funding to promote their brand across different regions, supporting balanced regional...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Križanec Cvitković, Maja · Globočnik Žunac, Ana · Martinčević, Ivana
Advances in digital marketing have brought significant changes in the way companies promote their products and services. Chatbots have become a valuable tool in digital marketing. The aim of this paper is to research the advantages and disadvantages of chatbot communication in the field of digital marketing. The resear...
SLRsystematic literature reviewdigital marketingchatbots
The purpose of the work: In the previous article on this topic, we considered such areas of digital marketing in the library user services: a) search engine optimization (SEO); b) engagement marketing; c) advertising on social networks. In this article, we will analyze: a) thematic and behavioral advertising; b) retarg...
This research is a literature review aimed at describing the impact of the transformation from traditional marketing to E-Marketing, focusing on the use of digital technology on business marketing competitiveness. Through the literature review method, this research collected and analyzed various literature sources from...
Narzieva Gulnoza Akbarovna · Karimov Abdulaziz Xamza Ugli
Artificial Intelligence (AI) plays a key role in digital marketing by supporting predictive marketing, programmatic advertising, real-time bidding, and content optimization. It enables companies to analyze consumer data, predict customer behavior, and create personalized campaigns, improving marketing efficiency, custo...
Ana de Lourdes Sá De Lira · Bruna Mouzinho Magalhães
With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics. Digital marketing is one of the fastest growing available resources among health professionals, who use websites and social networks as a means of communication...
medical and health sciencesclinical medicine3. Good health
The current article concentrates on the key attributes of digital marketing metaverse as well as reviews the conceptual parts of metaverse. Moreover, it studies the elements of digital marketing metaverse mostly accustomed being implemented in garment, apparel enterprises and fashion industry.
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