Buscador de Tesis y publicaciones académicas

Managing, testing and improving campaigns

Larsen, Lizette Vorster; id_orcid 0000-0003-4017-7313

Strengthening Digital Literacy and MSMEs Marketing Innovation in Supporting the Sustainability of Local Businesses in Purwokerto

Sev Rahmiyanti · Wiwiek Rabiatul Adawiyah · Christina Tri Setyorini

This community service activity aims to enhance the digital literacy capacity and marketing innovation of micro, small, and medium enterprises (MSMEs) in supporting the sustainability of local businesses in Bobosan Village, North Purwokerto District, Banyumas Regency. The program was initiated in response to the low le...

Why AI in Digital Marketing is Making Traditional Methods Obsolete

Sudheer Peddineni Kalava

AI has transformed how businesses connect with their target audiences in marketing. This paper shows the change from conventional marketing to AI-powered strategies. We analyze the technical capabilities that make traditional methods less effective today. Machine learning algorithms, natural language processing, and co...

Digital Marketing in Industrial Revolution 4.0

Eddy Soeryanto Soegoto · Naufal Raihan

The purpose of this research is to build the brand awareness around millennial people. This research used descriptive method to see the role of digital marketing and the brand awareness in fashion industry. In this era, digital of marketing is a strategy to increase consumer awareness for fashion brand, especially a bo...

Digital Marketing Agency – Driving Smart Growth in the Digital World

Jiya, jiya

We are a results-driven digital marketing agency focused on building strong online brands and delivering measurable growth. Through strategic SEO, social media marketing, performance campaigns, and creative content, we help businesses increase visibility, generate quality leads, and achieve long-term digital success....

POSICIONAMIENTO EN LA WEB COMO HERRAMIENTA EN EL MARKETING DIGITAL

Carro García, David

El TFG "Posicionamiento en la Web como Herramienta en el Marketing Digital" analiza la importancia del SEO y el SEM en el contexto del marketing digital. Explora cómo estas estrategias mejoran la visibilidad en línea, abordando también la relevancia del contenido de calidad, las redes sociales y las herramientas de aná...

Ultimate Pairing of Digital Marketing and AI Tools - ODMT

Manjula

Unlock the future of marketing with our AI-powered digital marketing course. Learn SEO, content creation, ads, and automation using top AI tools—all taught in simple, beginner-friendly language.

Instagram Optimization as Hospital Digital Marketing Tool

Dina Nofitria Rahayu · null Anang Imam Massa Arif · null Nikma Fitriasari

Social media, one of which is Instagram, has been proven effective as a hospital marketing medium. A private hospital in Tulungagung Regency has had an Instagram account for four months but has not been well managed. As a result, the account does not function optimally and reflect digital marketing facilities. Based on...

Novani Brindes: Novo Público, Nova Estratégia de Marketing Digital

Stela Cristina Hott Corrêa · Naiara De Oliveira Santos · Roberta Soares da Silva · Karen Esmeralda Rodrigues Miguel

A Novani é uma empresa de brindes que atua no mercado corporativo. Ela possui extensa linha de produtos personalizados e seu marketing digital é o seu trunfo para a geração de novas vendas. Porém, as pessoas físicas começam a demandar presentes personalizados e a gerente de marketing resolve interagir com elas por meio...

The digital market and the main objectives of digital marketing

Laurent Florès

The digital market is growing fast and is expected to account for at least 20 percent of advertising expenditure by 2017. Through its various levers – search, display, affiliation, email, mobile, and social media – it allows brands to implement their complete marketing strategy, from the development of awareness and th...